Destination BC is seeking new representatives for its Tourism Marketing Committee from the Kootenay Rockies, Northern BC, and Thompson Okanagan regions.
Learn MoreStarting September 3, 2024, eligible tourism businesses in BC can apply on a first come, first served basis for free, personalized support to integrate climate adaptation planning into their operations by working with experts to develop a sustainability roadmap.
Learn MoreWatch the recording to gain insights into the current state of tourism in BC, hear an update from the Minister of Tourism, Arts, Culture and Sport, Lana Popham, and learn about Destination BC's key strategies and programs.
Learn MoreBe prepared for emergencies with the help of our recently updated Emergency Messaging Guidance document.
Learn MoreThrough a partnership with Destination BC and Wine Growers BC, working with Firecircle and supported by Pacific Economic Development Canada (PacifiCan), the Cultivating Experiences: Elevating BC Wine Tourism program supported ten wineries across the province in developing new wine tourism experiences.
Learn MoreDestination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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Learn Something New TodayDestination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tseleil-Waututh Nation) on whose shared territories we operate our main office.
We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.
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