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Module 7 – Website Analytics

Learn how to set up Google Analytics 4 (GA4) for your website to understand visitor behavior, track key metrics, and optimize your marketing strategy.

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Module 7 – The Role of Analytics in Measuring and Optimizing Business Success

A “data stream” is a flow of data from your website to Google Analytics (GA). When you create a data stream, GA generates a “tag”, which is a snippet of code that you add to your website that collects all kinds of data.

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Module 6 – Website Usability

Learn to use popular online tools to test the usability and accessibility of your website

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Module 6 – Reviewing the Usability and Accessibility of Your Website

Use the following tools to test the usability and accessibility of your website.

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Module 6 – Website Accessibility Quick Wins

Creating an accessible website allows visitors with disabilities un-impeded access to your content.

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Module 3 – Digital Media & Advertising

Digital advertising—or paid media—refers to any strategy in which you target potential customers online based on their interests, intent, or previous interactions with your brand.

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Module 3 – Understanding Paid Media Tactics on Google and Youtube

This article will explore the various paid tactics available to help you expand your reach, build engagement and exposure for your business, and generate leads.

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Module 3 – Understanding Paid Media Tactics on Social Media

This article will explore the various types of paid media tactics available on each social media platform to help you expand your reach, build engagement, and generate leads.

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Module 4 – Email Marketing

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings.

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Module 4 – 9 Email Marketing Best Practices

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings.

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Module 4 – Email Marketing Metrics: Opportunities to Optimize & Experiment

Email metrics are the best way to understand which of your emails are being opened and what your customers do next.

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Module 5 – Anatomy of A Search Engine Results Page

A Search Engine Results Page (SERP) has many different categories of results on it, regardless of the search engine.

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