Destination Development

Accelerate Kootenays

In the Kootenay Rockies, a multisector collaboration increased the number of charging stations in the area, helping to power tourism with electric vehicle charging stations and supporting sustainable transportation, reducing emissions, and creating economic growth in the region.

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BC’s Fishing Highway

Several tour operators formed the volunteer-run Fishing Highway Tourist Association to promote the route and enhance visitor experiences by adding lake signage, repairing docks and boat launches, refurbishing campgrounds, and installing washrooms, aiming to encourage exploration of all sections of the highway.

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Cross-Country Ski Trails in the Thompson Okanagan

The Larch Hills Nordic Society and Overlander Ski Club received funding from the Targeted Regional Tourism Development Initiative to improve trails and add lighting, aiming to expand visitor demographics, attract more night-time cross-country skiers, and boost the local economy.

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Don’t Love It To Death

The Sea-to-Sky Corridor Destination Development Strategy includes the "Don't Love It To Death" initiative, developed from community and Indigenous feedback to promote respectful land use and responsible outdoor conduct through bold storytelling that inspires social change.

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Expanding Mountain Bike Infrastructure in the Thompson Okanagan

In 2022-23, the non-profit associations of three Thompson Okanagan resorts received provincial funding to develop accessible mountain bike infrastructure, successfully attracting more mountain bikers of all abilities, facilitating crossover tourism between resorts, and boosting the local economy.

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Experience the Fraser

Experience the Fraser is a multi-partner initiative to develop walking, cycling, and boating routes along the Lower Fraser River Corridor, aiming to strengthen tourism and economic development, enhance understanding of Indigenous connections to the river, and encourage entrepreneurial tourism opportunities from Hope to the Salish Sea.

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First Impressions Assessment

Inspired by the US First Impressions Community Exchange, 4VI developed the First Impressions Assessment as a destination development tool to help remote and rural communities on Vancouver Island evaluate their strengths and challenges, addressing issues like demographic changes, aging infrastructure, and limited resources to improve tourism offerings.

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Indigenous Voices of Vancouver Island

On Vancouver Island, the podcast "Indigenous Voices of Vancouver Island," created by 4VI and hosted by Tchadas Leo of the Homalco First Nation, was created to boost mindful travel by sharing compelling stories and perspectives from Indigenous Peoples.

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Morfee Mountain Ridgeline Trail

When developing the Morfee Mountain Ridgeline Trail, the Mackenzie Outdoor Route & Trail Association initially sought small grants to build momentum and attract further funding, resulting in the opening of a 15-kilometre alpine trail in summer 2023, designed for both novice and experienced riders and also accessible to hikers.

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Mt. Abriel Trail Network

In the Kootenay Rockies, the Nakusp Bike Society, funded by the Community Economic Recovery Infrastructure Program from the Ministry of Tourism, Arts, Culture and Sport, developed accessible mountain bike trails to the top of Mt. Abriel Trail and improved the network’s parking lot, picnic shelter, and camping areas to open the area to a wider audience.

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Nemiah Valley Lodge

Nemiah Valley Lodge—owned by the Xeni Gwet’in Peoples—practices sustainable tourism and celebrates Indigenous heritage, having undergone years of renovation, rebranding, and strategic development to create authentic cultural experiences that respect environmental values and appeal to a diverse global audience.

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Tumbler Ridge Global Geopark

The Tumbler Ridge Global Geopark offers year-round activities such as hiking, snowmobiling, and exploring the Dinosaur Discovery Gallery, recently expanding with mountain bike trails and the region's only pump track to boost year-round visitation, support economic development, and increase local employment.

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