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Rainforest to Rockies
The Great Wilderness
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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
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Activity Research
Pemberton | Julian Apse
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Activity Research
Publications and reports relevant to various visitor activities in British Columbia and Canada.
Featured Report
Cruise - Tourism Sector Profile
July 2016
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Size: 84 kb
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Cruise - Tourism Sector Profile
July 2016
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Size: 84 kb
Outdoor Adventure Sector Profile - 2014
May 2014
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Size: 279 kb
Touring Sector Profile - 2014
May 2014
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Size: 188 kb
Downhill Skiing/Snowboarding Sector Profile - 2014
May 2014
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Size: 213 kb
City Stays Sector Profile - 2014
May 2014
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Size: 209 kb
Indigenous Cultural Tourism Sector Profile - 2014
May 2014
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Size: 206 kb
BC Input-Output Model: Mountain Biking in Rossland and Golden 2011, May 2013
May 2013
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Size: 374 kb
CCAA Women's Soccer National Championship Economic Impact - 2013
January 2013
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Size: 980 kb
Rugby Nationals Economic Impact - 2013
January 2013
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Size: 902 kb
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