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      • Alignment to Government Strategies
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Market Research

North Pacific Cannery

Port Edward | Grant Harder

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Publication and reports relevant to British Columbia’s key target markets.

Market Profiles
Global Tourism Watch

Market Profiles

Global Tourism Watch

Potato Mountains, Cariboo, BC Canada

These publications summarize the size of the market, volume and expenditures in BC, traveller and trip characteristics, market insights, and top trends.

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In partnership with Destination Canada and other provincial tourism agencies, Destination BC participates in the Global Tourism Watch study to expand consumer-based intelligence in ten core markets. The overall objective of this study is to monitor awareness, travel intentions and capture key market indicators for Canada and British Columbia.

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Market Profiles: US - December 2024

January 2025
Download Report Size: 2 mb

Market Profiles: Domestic - December 2024

January 2025
Download Report Size: 5 mb

Market Profiles: International - December 2024

January 2025
Download Report Size: 7 mb

New Canadians Summary Report - 2017

January 2017
Download Report Size: 4 mb
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