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Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
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BC's Destination Brand Resources
Victoria | Reuben Krabbe
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BC's Destination Brand Resources
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Super, Natural British Columbia
brand family tools and resources.
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Rainforest to Rockies Brand Snapshot
Learn about the Rainforest to Rockies brand and all the elements that bring it to life. We are excited for you to get involved.
Video
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The Great Wilderness Brand Snapshot
Learn about The Great Wilderness brand and all the elements that bring it to life. We are excited for you to get involved.
Video
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Introducing the Future of Tourism in BC
Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
Video
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How to Leverage our BC Brands in Your Work
Discover how you can get involved in our new brands and be inspired to develop new ideas.
Video
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Rainforest to Rockies Brand Guidelines
Your guide to the brand components of the Rainforest to Rockies brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.
Guide
~20 mins
Read Guide
The Great Wilderness Brand Guidelines
Your guide to the brand components of The Great Wilderness brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.
Guide
~20 mins
Read Guide
Rainforest to Rockies Brand Toolkit
This toolkit is your quick reference guide to all the tools produced for the Rainforest to Rockies brand.
Tool
~12 mins
Learn More
The Great Wilderness Brand Toolkit
This toolkit provides you with all things related to The Great Wilderness brand in one place, including links to all resources, guidelines, logos, key messages, visuals, HelloBC.com pages, and social handles.
Tool
~12 mins
Learn More
Top Tips for a Successful Photo or Video Shoot
Planning a photography or video shoot can be a time and resource-intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
Article
~10 mins
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Destination BC Partner Content Checklist
Hundreds of pieces of content are created and curated across British Columbia’s tourism partner network every day. Use this content checklist to improve the likelihood of your content being shared by Destination BC and other partners.
Article
~3 mins
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BC’s Destination Brand Guidelines
Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide
~20 mins
Read Guide
Model Consent and Release
Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
Tool
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