Research & Insights

Research & Insights

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Destination BC conducts research on various aspects of the tourism industry.

This research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects. Our research is used by the BC’s tourism industry, various levels of government, media organizations, and educational institutions.

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Resident Research

Market monitoring and reports on external impacts on and resident perceptions of British Columbia’s tourism industry.
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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Research Tools & Methods

Various resources including research methodologies, tools, and how-to guides.
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Tourism Industry Dashboard

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Destination BC

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.