This year's Explore BC event brought together more than 150 destination representatives from around the province to share new tourism offerings from their respective areas with key members of the global travel trade.
Learn MoreCongratulations to all the winners and finalists of the 2025 BC Tourism Industry Awards! These awards celebrate the people, businesses, and organizations making a meaningful impact across BC’s tourism industry.
Learn MoreDiscover key insights on how residents view the economic, social, environmental, and Indigenous impacts of tourism at the provincial, regional, and local community levels.
Learn MoreEach year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.
Learn MoreThis year's Explore BC event brought together more than 150 destination representatives from around the province to share new tourism offerings from their respective areas with key members of the global travel trade.
Learn MoreCongratulations to all the winners and finalists of the 2025 BC Tourism Industry Awards! These awards celebrate the people, businesses, and organizations making a meaningful impact across BC’s tourism industry.
Learn MoreDiscover key insights on how residents view the economic, social, environmental, and Indigenous impacts of tourism at the provincial, regional, and local community levels.
Learn MoreEach year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.
Learn MoreThis year's Explore BC event brought together more than 150 destination representatives from around the province to share new tourism offerings from their respective areas with key members of the global travel trade.
Learn MoreDestination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
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Learn Something New TodayDestination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.
We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.
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