Beautiful Seats Returns: Destination BC Launches Next Phase of Global Campaign Ahead of FIFA World Cup 2026™

The seven-week campaign runs from December 1, 2025, to January 15, 2026

Learn More

Destination BC Partners with Discover Canada Tours and Entrée Canada to Promote FIFA World Cup 2026™ Itineraries

In partnership with Discover Canada Tours and Entrée Canada, Destination BC is connecting fans to newly launched travel packages.

Learn More

BC Tourism FC’s Playbook for FIFA World Cup 2026™

The playbook provides an initial set of tools, guidance, and examples to help tourism partners across the province engage with opportunities created by FIFA World Cup 2026™.

Learn More

The Reluctant Traveler Finds a Warm Welcome in BC

The latest season of The Reluctant Traveler with Eugene Levy wrapped with a heartfelt finale set in Vancouver, placing BC front and centre for millions of Apple TV+ viewers worldwide.

Learn More

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Chilko River - Destination BC/Yuri Choufour

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

Learn Something New Today

How to Work With Us

View All
Industry Development icon

Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
Learn More
Content icon

Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
Learn More
MRDT icon

Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
Learn More

BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
Learn More

Research & Insights

View All

Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
Learn More

Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
Learn More

Market Research

Publication and reports relevant to British Columbia’s key target markets.
Learn More

Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
Learn More

News and Events

View All
Posted: December 4, 2025

SuperNaturalBC.com Now Available in German and Spanish for Key Global Markets

Read Article
Posted: December 2, 2025

Beautiful Seats Returns: Destination BC Launches Next Phase of Global Campaign Ahead of FIFA World Cup 2026™

Read Article
Posted: December 2, 2025

Destination BC Partners with Discover Canada Tours and Entrée Canada to Promote FIFA World Cup 2026™ Itineraries

Read Article
Posted: November 19, 2025

Birthplace of Adventure “Spark” Program Winners Announced in the Kootenay Rockies, Creating New Tourism Experiences

Read Article

Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

Official Websites

Spirit Bear

SuperNaturalBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.

Follow Us:

Youtube Linkedin

Subscribe to our newsletter

Subscribe
© 2025 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.