Destination BC’s Maya Lange Attends Provincial Delegation to China

This behind the scenes look at the provincial delegation to China was working to create future business for BC tourism partners.

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New Crisis Communications Resource Library Helps BC Tourism Organizations Build Readiness

Visit our new, free, self-paced resource hub Crisis Communications Resource Library through the Learning Centre.

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Richard Porges Named to Business in Vancouver’s BC500

President and CEO Richard Porges has once again been named to Business in Vancouver’s BC500, earning a place in the Tourism and Hospitality category for 2026.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

Chilko River - Destination BC/Yuri Choufour

How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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News and Events

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Posted: July 14, 2026

BC Tourism Shines in Travel + Leisure’s 2026 World’s Best Awards

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Posted: July 10, 2026

Richard Porges Named to Business in Vancouver’s BC500

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Posted: July 8, 2026

Behind the Scenes: Destination BC’s Maya Lange Attends Provincial Delegation to China to Strengthen Relationships, Grow Opportunity, and Create Future Business for BC Tourism Partners

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Posted: July 8, 2026

Destination BC Congratulates Marsha Walden on Her Retirement

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

Official Websites

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B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.