The traditional method of communicating to visitors through distinct “marketing” or “visitor services” channels has disappeared. Now, it is important to identify what our visitors needs are and then try to resolve them, regardless of their stage in the planning journey or location, recognizing that different people will want varying levels of information and assistance.
Kootenay Rockies | Dave Heath
The success of any tourism destination rests heavily on the quality of the visitor experience. Today’s visitor services are about ensuring information is available when and where visitors need it.
There are 134 community-owned Visitor Centres throughout British Columbia that make up the Visitor Services Network Program. In 2023, the community Visitor Centres served approximately 2 million visitors face- to- face at their physical locations and around their community, and through email, over social media and on the phone.
Customer service expectations are rapidly rising, and we need to keep pace with the convenience, speed, and channel availability expected by our visitors, and deliver it in an exemplary way.
Destination BC works with the entire tourism industry to expand the delivery of services. This includes creating more contemporary and innovative ways to connect with travellers online, and out and about in communities, providing the same level of exceptional service that people experience in visitor centres. Destination BC is also committed to featuring compelling tourism product information and experiences on HelloBC.com through the Listings Program to inspire visitors and help them find businesses that support their travelling dreams.
To learn more about the HelloBC Listings Program and other exciting opportunities for your tourism business, visit the Tourism Business Portal or email [email protected].
To learn more about the Visitor Services Network, email [email protected].
To find a Visitor Centre in or near your BC community visit HelloBC.com.
BC Visitor Services Network Statistics Program
As members of the Visitor Services Network Program, Visitor Centres record visitation statistics using Destination BC’s statistics website. To view “Year over Year” reports visit Destination BC’s Visitor Services Statistics Program Portal. As context is important when reviewing statistics, please contact [email protected] with any questions regarding statistics.
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