Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. In fact, email is nearly 40 times more effective at acquiring customers than Facebook and X (formerly Twitter) combined.
With an average of $53 (fifty-three) made for every dollar spent on email marketing, now is the time to focus on developing an email program or updating your existing strategy.
Make sure you are compliant. Review all anti-spam and privacy laws for each country your subscribers reside in. Each country has a different set of rules that you must know and follow.
Here are four simple actions you can take today to make sure you meet the minimum requirements:
Destination BC asks for consent from all new subscribers to the HelloBC email list.
When a new person subscribes to your emails, this is only giving your organization the right to communicate with them. Your email list cannot be shared with others.
Remember: If you out-source the handling of your email marketing to a contractor, you remain 100% legally responsible to comply with the law.
Click here for a list of anti-spam laws per country. Read and understand the laws that apply to you and update your email marketing strategy accordingly.
Tip: Most email service providers include A/B testing as a feature.
1. Click here to read more
2. Buy now
3. Visit our store
4. Reserve your spot
5. Make a reservation
6. Sign up now
7. Book now
8. Click here for more info
Choose one primary call to action in your email (maximum two). It helps focus the reader’s attention on the one desired next step you’d like them to take. Too many actions can cause your reader to feel overwhelmed and leave without taking a next step.
Make it a habit to clean your list once a season or every 12 months.
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