Partner discount opportunities with Global TV

Destination BC will be continuing its TV partnership with Global until March 31, 2019 as part of the Explore BC program extension to support wildfire recovery. As a part of this partnership, Global has offered to develop a customized program for our partners with a minimum 15% discount opportunity on overall package on Global TV Vancouver or Calgary.  Learn more about this opportunity offered to BC tourism partners and how to take advantage of the discount.

Here are some specific areas where Global BC, Calgary and Corus Radio can deliver added value to partners:

• Airtime discounts
• Custom contesting at minimum 2:1 value
• Community calendar access for special events around BC
• BC1 Programs including discounted airtime and added value Zone 4 ads
• Radio Bonus Tags or commercials on campaigns on CKNW, CFOX, ROCK 101, AM 730 Traffic
• Potential News Integrations

Below are some examples of content from Destination BC’s recent Global activities:

• Vignettes: Explore Our BC vignettes featuring Vernon, Smithers, Terrace and Kelowna.
• Our BC Community Calendar
• Radio: new radio ads integrate commentary from Global reporter Michael Newman as well as travel deals from Claire Newell, take a listen to this spot on Kelowna or this spot on Terrace

For next steps, interested partners can contact Karen Erickson who manages partnerships for Global TV. She can be reached at: 604-422-6636 or by email: [email protected]