There is ample opportunity for all people living in BC to learn about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental, and economic well-being, and why they should explore BC by travelling across the province.
Together, as we engage our broader communities and push forward, from the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the value of the tourism industry across BC.
We've put together some helpful resources to help you promote The Value of Tourism.
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