The Value of Tourism
Whistler Bike Park Creekside Zone | Tourism Whistler/Justa Jeskova
There is incredible opportunity within British Columbia for tourism. BC’s tourism industry is a key driver of economic success across the province—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.
BC’s visitor economy enriches all our lives by contributing to our collective social, cultural, environmental, and economic well-being.
From the smallest rural adventure guide business to our largest city-based hotels, we recognize that deep, collaborative partnerships enhance the value of the tourism industry in every area of the province.
Industry Resources
Destination BC offers resources to help BC’s tourism industry share the value of tourism.
Value of Tourism
Why celebrate tourism in BC? It generates $22.1 billion in revenue and supports 125,700 tourism-related jobs. Find more facts and stats in Destination BC's Value of Tourism booklet.
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Snapshot of Tourism
An at-a-glance view of tourism’s economic impact in BC for 2023.
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Snapshot of BC Travel Dashboard
Destination BC summarizes weekly travel indicators in BC through an interactive dashboard that makes it easy to explore and understand current travel trends.
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Resident Perceptions
Destination BC’s annual Resident Perceptions of BC’s Tourism Industry Survey gathers insights from residents across all six tourism regions to understand perceptions of tourism’s economic, social, cultural, and environmental impacts.
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'Why We Work in Tourism': Inspirational Stories from Industry
'Why I Work in Tourism': Inspirational Stories from Destination BC Employees
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