Destination BC’s Winter Group Press Trip Series Underway

Last month, our Travel Media Relations team organized and led a “Ski to Surf” trip on Vancouver Island, travelling from the peaks of Mount Washington to the beaches of Tofino for surfing and storm watching. Outlets represented included Sydney Morning Herald (AUS), Roadtrippers, Gear Junkie and REI.

Another trip earlier this year, “Push Yourself on the Powder Highway”, focused on new and expanded terrain catering to intermediate skiers at Revelstoke Mountain Resort and RED Mountain Resort. Outlets represented included Thrillist, News Corp Escape (AUS), Fodor’s and Texas Lifestyle Magazine.

An example of coverage includes this excellent piece in the LA Times’ article: Ski and surf on the same day. But in Canada? Yes.

Press or Familiarization Trips (FAMs) form just one part of our well-developed travel media program. Working with journalists, freelance writers, social influencers, editors, and broadcasters on travel-focused stories to build destination awareness in our top markets means research, travel planning, image sourcing, interview contacts, filming, and much more for our dedicated Travel Media Specialists.

A good example of this behind-the-scenes work is seen in Sunset Magazine’s Jan/Feb 2020 cover shot, which is of Harrison Hot Springs, the result of our team image sourcing and working with magazine editors to put British Columbia front and centre.

Read on for samples of exciting global media coverage earned as a result of the team’s dedication to spreading awareness of BC as a must-visit-now travel destination, from outlets including Conde Nast Traveler, Mountain Life, Lonely Planet, The Globe & Mail, STYLE Magazine, Eat North, Men’s Journal, Outside Online, Vancouver Sun, BC Magazine, Vanity Fair, Freeskier, CBC Radio, BCAA Magazine.

New York Times: 36 Hours in Whistler

Newsweek: In Search Of The Elusive Spirit Bear In The ‘Amazon Of The North’

The Seattle Times: Craving a Getaway? Try these family-friendly tips for winter trips near Seattle and beyond.

Travel + Leisure: You Definitely Should Go Chasing These Magnificent Frozen Waterfalls in Canada

CNN: Visiting Haida Gwaii, Canada’s most mysterious islands

BBC: The birthplace of Canada’s mountain culture

Forbes: The Under-The-Radar Ski Town Where Adventure Still Feels Wild

Thrillist: Wine and Adventure Await in This Underexplored Canadian Valley

Canadian Geographic Canada: Big mountains for beginners: The tamer side of B.C.’s Powder Highway

Roadtrippers: Perfect storm: In the winter, Tofino’s rugged coastline puts on a wild and magnificent show

Vancouver Sun: At the Yasodhara Ashram, meditation and natural beauty offer balm for the soul

Backcountry.com How to Go Surfing and Snowboarding / Skiing on the Same Vancouver Island Trip

Smarter Travel: West of West: The Ultimate B.C. Adventure

Outside Online: 6 Spring Break Trips for Adventure Lovers on a Budget

Traveller (Australia): The nine things you should do in Tofino, Canada