British Columbia Tourism Football Club

Welcome to the British Columbia Tourism Football Club

Your one-stop hub for all things tourism related to FIFA World Cup 2026 in British Columbia! This is where you’ll find updates, tools, and opportunities to get involved in one of the world’s biggest events. From collaborative initiatives to practical resources, we’re here to help you make the most of this incredible opportunity for BC’s tourism sector, communities, and economy.

In February 2024, we formed the British Columbia Tourism Football Club (BCTourismFC), a Tourism Consortium uniting Destination BC, Destination Vancouver, Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture & Sport, the BC Destination Management Organization Association (BCDMOA), and the City of Vancouver. Together, we’re working to ensure FIFA World Cup 2026 delivers meaningful benefits for British Columbia by showcasing our province on a global stage, boosting tourism, and creating lasting opportunities for communities.

The Game Plan:

Our strategy focuses on three key goals:

1. Increase Destination Awareness and Visitation: Showcase BC’s breathtaking landscapes, diverse cultures, and world-class hospitality to inspire visitors from around the globe.
2. Boost Geographic and Seasonal Visitor Dispersion: Encourage visitors to explore BC’s regions year-round, creating balanced and sustainable tourism opportunities across the province.
3. Ensure Economic and Cultural Benefits for Communities: Drive long-term economic growth and celebrate BC’s cultural diversity, creating a lasting legacy for communities.

Next Up on the Match Schedule:

We’re gearing up to provide you with the tools you need to make the most of FIFA World Cup 2026. Here’s a sneak peek of just a few:

• Language Guide: Words matter on the global stage. This guide will help you navigate terms like “football” vs. “soccer” and when to say “pitch” or “match.” It will also include a common messaging framework to ensure we speak with one voice during this highly competitive global event. With billions watching and 16 Host Cities across three countries, breaking through the noise will take a collective effort.
• Protocol Guide: Planning to use FIFA-related branding or event imagery? This guide will provide clear instructions on when and how branding can be used, along with what approvals are needed.

These resources, along with toolkits, templates and other opportunities, will help ensure BC’s story is heard, understood, and remembered on the global stage.

Sign up below and visit regularly for updates, resources, and opportunities as we build momentum toward FIFA World Cup 2026. Together, we’ll ensure BC shines on the global stage.

Join the Team Don’t miss a play!

Sign up below to stay informed, access resources, and discover how you can contribute to enhancing BC’s tourism experiences for FIFA26 visitors.