Understanding Where to Optimize
URL
Your page URL should be short, clear, and descriptive, and should not be cryptic in any way. Stay away from upper-case letters and underscores. Use hyphens to separate words.
HEADINGS
Each page should have a main heading (H1) and sub-headings (H2-H6) to help search engines understand the page structure and the relative importance of the content.
IMAGES
Images are important to your website visitors, and – if indexed and optimized– can also play an important role in getting people to your site.
IMAGE OPTIMIZATION BEST PRACTICES:
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