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BC’s Destination Brand Guidelines

A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand.

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Last updated: December, 2021

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BC's Destination Brand Resources

British Columbia’s Tourism Brand

An overview of brand guidelines, this video provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
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Video ~26 mins
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BC's Destination Brand Resources

Model Consent and Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
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Digital Marketing

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time and resource-intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
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Article ~10 mins
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Destination BC

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2024 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.