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Resident Perceptions Research Toolkit

This free toolkit is designed to equip communities and the tourism industry with a framework that provides a consistent, credible, and robust measure of resident perceptions of tourism.

Tool ~25 mins

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Everything You Need to Know About Google Analytics GA4

This overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~4 mins

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Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.

Article ~10 mins

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Getting Started with Google Analytics and Social Media Metrics

Use Google Analytics to learn the terminology and the possibilities these insights can offer.

Article ~8 mins

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How to Measure NPS® in BC Communities

Is your community considering tracking Net Promoter Score®? Destination BC has prepared this research framework as a consistent guide for communities.

Guide ~10 mins

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Introduction to the Net Promoter Score^®

The Net Promoter Score® measures customer experience and can be an indicator for business growth. Get started with NPS with this practical introduction.

Guide ~10 mins

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The Essential Guide on How to Conduct Tourism Research

Considering a new product? Want to learn more about your customers? This guide can help tourism suppliers answer these questions and more through research.

Guide ~2 hrs

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