BC's Destination Brand Resources

Victoria | Reuben Krabbe

Browse the Super, Natural British Columbia brand family tools and resources.

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Rainforest to Rockies Brand Snapshot

Learn about the Rainforest to Rockies brand and all the elements that bring it to life. We are excited for you to get involved.

The Great Wilderness Brand Snapshot

Learn about The Great Wilderness brand and all the elements that bring it to life. We are excited for you to get involved.

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.

How to Leverage our BC Brands in Your Work

Discover how you can get involved in our new brands and be inspired to develop new ideas.

Rainforest to Rockies Brand Guidelines

Your guide to the brand components of the Rainforest to Rockies brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.

The Great Wilderness Brand Guidelines

Your guide to the brand components of The Great Wilderness brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.

Rainforest to Rockies Brand Toolkit

This toolkit is your quick reference guide to all the tools produced for the Rainforest to Rockies brand.

The Great Wilderness Brand Toolkit

This toolkit provides you with all things related to The Great Wilderness brand in one place, including links to all resources, guidelines, logos, key messages, visuals, HelloBC.com pages, and social handles.

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time and resource-intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

Destination BC Partner Content Checklist

Hundreds of pieces of content are created and curated across British Columbia’s tourism partner network every day. Use this content checklist to improve the likelihood of your content being shared by Destination BC and other partners.

Article ~3 mins

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.

Model Consent and Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.