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Digital Foundations

The objective of this self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how.

Program

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Setting Marketing Goals

How do you set goals, build your strategy, understand your objectives and then tackle tactics?

Article

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Best Practices for Inclusive Visuals

Uplift underrepresented voices and challenge the dominant culture lens with this resource that shows you where to start and how to take tangible steps when crafting and curating your visual assets.

Tool ~10 mins

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Everything You Need to Know About Google Analytics GA4

This overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~4 mins

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Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Program 8 weeks beginner

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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Program Up to 6 months (self-paced)

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How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.

Tool, Video ~12 mins

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Think Like a Photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.

Article ~6 mins

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Accessible Graphic Design

If getting your message across is the goal of graphic design, shouldn’t it be accessible to the widest audience possible? Uncover some general rules you can follow regardless of whether you’re creating a website, social media post, digital ad, or poster.

Article ~8 mins

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Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time and resource-intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

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9 Email Marketing Best Practices

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.

Article ~8 mins

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Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

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