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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
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Resident Research
Research Tools & Methods
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Digital Foundations
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Email Marketing
IN THIS MODULE
Module 4 – 9 Email Marketing Best Practices
Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings.
Article
Read Article
Module 4 – Email Marketing Metrics: Opportunities to Optimize & Experiment
Email metrics are the best way to understand which of your emails are being opened and what your customers do next.
Article
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Craft an Effective Email Subject Line – A Checklist
An optimized and engaging subject line can entice subscribers to open an email and encourage them to interact with the content within.
Tool
Learn More
Find an Email Service Provider That’s Right for You
If you’re considering investing time and resources into an email marketing strategy, a great first step is finding an email service provider (ESP).
Article
Read Article
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