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Research Tools & Methods
Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Accessibility and Inclusion Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Truth and Reconciliation
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
BC Tourism FC
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Work With Us
Our Commitments
Contact Us
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Experience Development
Boer Mountain trails | Dave Silver
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Experience Development
Create unforgettable experiences, programs, and services for your visitors.
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Building a More Inclusive Fishing Tourism Industry in BC
Be inspired by Reel North Adventures' business journey, which offers a roadmap for other tourism providers eager to improve accessibility and inclusivity for visitors and employees.
Article, Case Study
~5 Mins
Learn More
Sustainable Tourism with Eagle Wing Tours
Learn about how sustainable tourism is an integral and meaningful component to Eagle Wing Tours, a local whale watching company based out of Victoria, BC.
Case Study, Video
~3 mins
Learn More
Talent Can be Taught: Why Customer Service Training Counts
Good service leads to customer loyalty which leads to business success: it’s a direct link anywhere & especially true in tourism.
Article
~4 mins
Read Article
SuperHost® Service For All
Enhance customer experiences and boost your revenue. SuperHost Customer Service Training teaches front-line employees top industry workplace skills.
Webinar
~6 hrs
intermediate
Learn More
SuperHost® Foundations of Service Quality
Enhance customer experiences and boost your revenue. SuperHost Customer Service Training teaches front-line employees top industry workplace skills.
Workshop
~6 hrs
beginner
Get The Details
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