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Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
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Resident Research
Research Tools & Methods
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Safety & Emergency Preparedness
Vancouver | Alex Strohl
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Safety & Emergency Preparedness
Plan, prepare, and respond to unexpected emergencies as they arise.
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Crisis Communication Planning for BC Tourism Organizations
Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations , this free, two-day series will coach participants through a step-by-step approach to prepare to respond to any of the unknowns in the seasons ahead.
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Prepared BC
A one-stop shop for disaster readiness information in BC.
Tool
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Prepared BC: Emergency Plan for Tourism Operators
With templates and tools that build off the guide, this document is designed to help operators easily plan a fast and effective response to emergencies.
Tool
~15 mins
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Prepared BC: Guide for Tourism Operators
Is your business ready to help guests cope with an emergency? This guide will help you ensure your operation will respond effectively and keep your guests safe.
Guide
~20 mins
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