Your clients, customers and audiences are actively online every day.
They’re using search engines to find answers to their questions and products they’re interested in. They’re engaging with friends and brands across social networks. And they’re checking their email frequently throughout their day.
Digital marketing empowers you to connect with potential customers or audiences on the communication channels they prefer. The resources in this module will help you determine what you aim to achieve, and help you identify your target audience and the priority channels where you will focus.
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