Most people start their journey to purchase products, services, vacations and more by performing a search on a search engine like Google. Search Engine Optimization, or SEO, is the practice of optimizing your website to gain organic (or unpaid) traffic from search engine results to help people find your website amongst all the other competing content on the Internet.
Websites that follow SEO best practices can avoid major fluctuations in search engine rankings that can occur when those search engines update their algorithms.
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