MODULE GOAL(S)
NOTE: Universal Analytics (UA) is the longtime version of the analytics service provided by Google. This is scheduled to sunset in July of 2024 and will be replaced by their next version, Google Analytics 4 (GA4). GA4 can be installed now to ensure it begins to collect data before UA has been discontinued, at which point you will no longer be able to access data collected there.
This module will focus on GA4.
By setting yourself up for success in Google Analytics, you will be able to better understand:
In this module you will learn how to set up and use your Google Analytics Account. You will also learn where to find your data stream and discover the data that is automatically tracked for you. Once you’re all set up, you’ll be able to glean in-depth information about your audience that will help you shape your marketing strategy.
Existing Resources – DBC Learning Centre
Existing Resources – Secondary Source
Google Analytics Glossary (Loves Data)
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