How to Leverage our BC Brands in Your Work

This video provides inspiration using the new brands in your work.

After you have watched this video learn more about each brand by reviewing our guidelines and toolkits in the links below.

If you have an idea for how you would like to work with our team, submit it with this form. Any questions can be directed to brand@destinationbc.ca.

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Last updated: March, 2024

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BC's Destination Brand Resources

Rainforest to Rockies Brand Toolkit

This toolkit is your quick reference guide to all the tools produced for the Rainforest to Rockies brand.
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Tool ~12 mins
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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BC's Destination Brand Resources

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
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Guide ~20 mins
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Destination BC

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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