Pacific Rim National Park in British Columbia

Pacific Rim National Park | Yuri Choufour

Is Your Business Digitally Ready?

The tourism industry has been radically transformed by new digital technology, online platforms, and business systems that have shaped marketing, customer service, and business operations. Each innovation presents an opportunity for your business to build customer relationships, drive revenue growth, and improve business operations.

Is your business or organization benefitting from this transformation? Use this digital self-audit as one way to determine how your business or organization is doing.

About This Tool Reading time: ~10 mins Learning Type: Tool Download PDF

Last updated: March, 2019

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Digital Marketing

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.
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Program 8 weeks beginner
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Digital Marketing

Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.
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Guide ~10 mins
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Digital Marketing

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
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Guide ~15 mins
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