Rainforest to Rockies Brand Toolkit

This toolkit is your quick reference guide to all the tools produced for the Rainforest to Rockies brand, including links to all resources, guidelines, logos, key messages, visuals, HelloBC.com pages, and social handles.

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Last updated: March, 2024

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BC's Destination Brand Resources

Rainforest to Rockies Brand Guidelines

Your guide to the brand components of the Rainforest to Rockies brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.
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Guide ~20 mins
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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BC's Destination Brand Resources

How to Leverage our BC Brands in Your Work

Discover how you can get involved in our new brands and be inspired to develop new ideas.
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Destination BC

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Be inspired to start planning your BC Vacation.
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Information for journalists, editors and broadcasters.

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Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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