The Great Wilderness Brand Guidelines

Your guide to the brand components of The Great Wilderness brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.

Guide icon About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF

Last updated: November, 2024

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BC's Destination Brand Resources

The Great Wilderness Brand Toolkit

This toolkit provides you with all things related to The Great Wilderness brand in one place, including links to all resources, guidelines, logos, key messages, visuals, HelloBC.com pages, and social handles.
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Tool ~12 mins
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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BC's Destination Brand Resources

How to Leverage our BC Brands in Your Work

Discover how you can get involved in our new brands and be inspired to develop new ideas.
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Online, self-service business listings system for tourism industry.

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