The Great Wilderness Brand Toolkit

This toolkit provides you with all things related to The Great Wilderness brand in one place, including links to all resources, guidelines, logos, key messages, visuals, HelloBC.com pages, and social handles.

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Last updated: March, 2024

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BC's Destination Brand Resources

The Great Wilderness Brand Guidelines

Your guide to the brand components of The Great Wilderness brand, covering the insights, logo, photography, colours, and tone of voice. Learn about how to align your efforts with this iconic brand.
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Guide ~20 mins
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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Video
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BC's Destination Brand Resources

How to Leverage our BC Brands in Your Work

Discover how you can get involved in our new brands and be inspired to develop new ideas.
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Destination BC

Official Websites

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HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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