Tourism Digital Academy

The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.

Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals, to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action.

This online program includes:

• 8 weeks of digital learning modules that combine self-directed and live interactive sessions led by digital marketing experts, and access to the live video recordings
• A live introductory session at the beginning of Module 1 and a wrap up session at the beginning of Module 8, to collaborate and share experiences with other participants
• Theoretical and technical self-directed recordings to dig deeper into specific areas
• One-to-one coaching available, on demand, to answer your sticky questions
• Audits of your business website, SEO and social media channels, to assess your current situation
• A marketing plan template to guide development of your own plan
• Opportunities for peer support and networking

There are now two Winter Intakes running for 2025:

Jan. 21 – Mar. 12 | Apply Now!

Jan. 29 – Mar. 19 | Apply Now!

Program Schedule:

• • • One interactive live session each Wednesday – during business hours (up to 2 hours total per week)
    • Additional interactive live session on the Tuesday of Modules 1 and 8 only, during business hours (up to 45 minutes each)
    • Self-directed pre-recorded videos to watch on your own time before attending Wednesday’s live session (up to 3 hours per week)
    • Homework assignments (up to 5 hours each week)
      • Done on your own time each week, with a Sunday deadline

Learn more about the self-guided version of the Tourism Digital Academy here.

Eligibility and Application:

The application-based program is free for all participants. To be eligible for the program you must:

• • • Be a BC-based tourism business, whose product or service is regularly available for purchase within BC (community tourism and sector organizations are also eligible);
    • Have an active business website;
    • Demonstrate, through the application form, a minimum level of digital marketing experience; and
    • Be able to dedicate up to ten hours per week to the program: up to two hours to attend live classes during business hours, up to three hours to watch self-directed videos on your own time, and up to five hours to apply the learning to your marketing plan as you go.

If you have any questions, please email: [email protected]