• BC Tourism FC
  • Tackling Tariffs
  • News
  • Value of Tourism
  • Our Commitments
  • Work With Us
  • Contact Us
Destination British Columbia logo
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Accessibility and Inclusion Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Value of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Destination Development
      • Place Branding
      • Rainforest to Rockies
      • The Great Wilderness
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Accessibility and Inclusion Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Value of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Destination Development
      • Place Branding
      • Rainforest to Rockies
      • The Great Wilderness
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • BC Tourism FC
  • Tackling Tariffs
  • News
  • Value of Tourism
  • Our Commitments
  • Work With Us
  • Contact Us
  • Home
  • |
  • BC Golf Sector Pivots During COVID-19 Pandemic
Golfing at Eagle Ranch Golf Resort and Mt Nelson

BC Golf Sector Pivots During COVID-19 Pandemic

Share
LinkedIn Twitter Email Print
Posted on December 1, 2020

 

 

The BC Golf Alliance, which partners with the Destination BC Co-Operative Marketing Program, was looking forward to strong year in 2020 for the sector.  By February 29, 2020, website visits to www.GolfInBritishColumbia.com were up 25% YTD, and sales through the BC Golf Marketing Alliance were up 127%, primarily from the US. Then the pandemic hit, and impacted the golf sector, as it did the rest of the tourism industry.

During the initial pandemic restrictions, they paused all activities for over two months, but were able to be back in market on May 21, 2020. While the market mix and revenues were quite different to what they typically see, many golf facilities across BC reported a 20-40% increase in member and passholder rounds.

Once they were able to be back in market, they used Co-op funds to adapt their marketing to pivot given the difficulties. Modified marketing activities  included:

  • Focused on “Stay and Play in BC’s Backyard” messaging
  • E-newsletters to their very engaged database of over 25,000 subscribers
  • Focused on acquisition and retargeting campaigns in BC
  • Content acquisition and added 36 new Google AMP stories
  • Now focused on inspiration for a BC golf vacation in 2021

In September 2020, golf rounds in Canada were up 15.5% YTD.  In BC, rounds played were up 20.4%, the highest of all provinces, and well above the national average.

Destination BC

  • Work With Us
  • Contact Us
  • News
  • Corporate Documents
  • Site Map
  • Legal Terms & Privacy Policy

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.

red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Twitter Youtube Linkedin

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2025 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.