City of Vancouver News Release: FIFA World Cup 26™ Vancouver Official Host City Brand launched

Details for from the City of Vancouver news release below:

May 18 2023 – Today, Vancouver’s FIFA World Cup 26™ Official Host City Brand was unveiled, marking the beginning of the city’s journey to hosting the biggest single sport event in history, in a little over three years’ time.

Each of the 16 Host Cities is rolling out its own unique FIFA World Cup 26™ Official Brand look and feel. Vancouver’s design showcases vibrant, nature-inspired colours on dynamic patterns that represent the majestic mountains and the waters that surround the city.

Starting today and leading up to 2026, Vancouverites and visitors to the city will be able to see the excitement visually at many places across the city.

FIFA World Cup™ unites billions of people around the world. In 2026, we will have the opportunity to highlight this amazing city, share the city’s unique diversity and show our inclusive Team Vancouver spirit.

“It is so exciting to have the opportunity to host this incredible event in B.C.,” said Lana Popham, Minister of Tourism, Arts, Culture and Sport. “This brand launch serves as an important milestone, as we start counting down the days to the tournament. Hosting will allow us to profile and promote BC as a prime destination like no other, boosting tourism activity throughout the province for years to come.”

FIFA World Cup 26™ will benefit the local economy significantly. Preliminary estimates by Destination BC and BC Stats show that the tournament could generate more than $1 billion for BC’s tourism sector during and in the five years following the tournament and an incremental 900,000 additional visitors to the province.

We are 26, we are Vancouver!

To learn more, visit www.vancouverfwc26.ca

Follow the Instagram, Twitter, and Facebook accounts @FWC26Vancouver.

Read the full City of Vancouver news release, here: https://vancouver.ca/news-calendar/fifa-world-cup-26-vancouver-official-host-city-brand-launched.aspx