Destination BC – August 1, 2024 Tourism Industry Call

On August 1, 2024, Destination BC hosted a webinar to update industry partners on the current state of tourism in BC. It featured an update from the Minister of Tourism, Arts, Culture and Sport, Lana Popham, and provided an overview of Destination BC’s key strategies and programs, including marketing, travel trade and media, research, tourism emergency activities, destination development, visitor services, the BC Tourism Climate Resiliency Initiative, and more.

Watch below:

The webinar recording is also available for viewing here on Destination BC’s corporate YouTube channel.