Destination BC Tourism Marketing Committee: Call for Applications 2023-2025 Term

Vancouver—Destination BC is seeking six representatives for its Tourism Marketing Committee (TMC). For three-year terms beginning January 1, 2023, the TMC requires one representative from the following tourism regions*:

• Cariboo Chilcotin Coast;
• Kootenay Rockies;
• Northern BC;
• Vancouver, Coast and Mountains.

And two representatives from:

• Vancouver Island.

*No new representatives for the Thompson Okanagan (TO) region are required for 2023.

Interested applicants should possess the following experience and skills, to complement those of the current members:

• Understanding of the tourism industry, its issues, trends, and opportunities.
• Experience with tourism marketing on a global, national, and/or provincial scale with a focus on travel trade, online travel agencies, and travel media as well as direct to consumer including complex integrated marketing programs, brand development, content marketing and data-driven, digital marketing strategy.
• Experience with destination management on a provincial, regional, and/or local scale, demonstrating a thorough understanding of trends, issues and opportunities impacting the growth and development of the visitor economy.

Plus, at least one of the following, as an area of specific expertise:

• Sector knowledge – representative of one of BC’s key tourism sectors or stakeholder groups including cities/community DMOs (employed or Board), ski, wine, culinary, golf, culture, Indigenous, fishing, camping, etc.
• An owner/operator/senior manager of a tourism business based in BC.

All members are expected to represent the tourism industry from a provincial perspective, working collaboratively with others, for the benefit of tourism province-wide. Members will need to prioritize time for committee meetings and review of materials in order to contribute to Destination BC’s marketing and destination management objectives in a meaningful way.

Destination BC strives to ensure that TMC members collectively represent a well-rounded committee comprised of diverse cultures, ethnicities, gender(s), and abilities present in British Columbia. Applicants are encouraged to highlight their experience supporting and promoting diversity, equity, inclusion, and accessibility in a tourism context in their Application Form.

Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Members of the committee will have their travel expenses, related to TMC meetings, reimbursed. Members will not receive compensation for meetings. More information about the TMC and its terms of reference can be found here. Visit our TMC webpage to learn more about existing members.

Application Process

Each application must include the completed and signed Application Form including your resumé and any other supporting documents you feel are relevant to the process. Applications are to be submitted in electronic form and must be received no later than 5 pm on Tuesday, October 11, 2022. Please submit your application to: [email protected]