Highlights from the 2024 Snow Travel Expo in Australia

While Canadians start dusting off their bikes and golf clubs, Australian winter enthusiasts are busy tuning up their snowboards and skis in preparation for the southern hemisphere ski season! This is also the time that Australians start planning and booking their 2024/25 ski holidays to the northern hemisphere and ski marketing and promotions are in full steam, including the Snow Travel Expo in Melbourne and Sydney.

Snow Travel Expo provides ski resorts and destination marketing organizations from around the world access to a market of highly-motivated consumers in order to promote their destinations to Australian ski travelers for the upcoming winter season. This year’s event took place May 19, 2024 in Melbourne and May 26, 2024 in Sydney, receiving consumer attendance of 5,000+ and 7,000+ respectively.

Destination BC participated in this year’s tradeshow alongside partners and operators from across BC under the Canada Pavilion, organized by Destination Canada Australia, to create awareness of BC’s winter/ski offerings, answer any questions, and make booking referrals to the Australian ski operators. Participants and exhibitors under the Canada Pavilion included Air Canada, Banff/Lake Louise and Northwest Territories , as well as a big showing from BC companies: