New international consumer websites

Destination BC’s consumer-facing platform HelloBC.com is being extended to key international markets with the launch of new Mexico, China and Germany websites. These refreshed websites are fully leveraging the mobile-first platform of HelloBC.com , which launched in 2018. The websites will feature hundreds of new travel ideas, fully immersive experiences with stunning imagery and videos.

The websites are centred on storytelling, seamlessly guiding travelers through the entire trip planning process – from ideation to booking, with direct referrals to businesses, to in-destination support – through intuitive and visually enhanced navigation. New content has also been developed, which has been adapted and localized to resonate with each market.

Additionally, a new Travel Media website is being developed that will be seamlessly integrated with our HelloBC.com website.

This new website will support travel journalists with story ideas and background information, allowing them to easily write content about travel to and within British Columbia, in major publications.