New Program Aims to “Spark” Innovative Tourism Ideas in Campbell River

Through a partnership between Destination BC, the City of Campbell River, Destination Campbell River, 4TVI and the Tourism Innovation Lab, a new program has been launched to spark and support innovative tourism ideas in Campbell River.

The Campbell River “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor, and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development. The goal is to find, foster and support new tourism ideas, experiences and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits.

Applications are encouraged from entrepreneurs, small businesses and non-profit organizations based in Campbell River from February 22 to March 24, 2023. Following a review process, five finalists will be invited to a virtual Pitch Session where three winners will be selected. To support local entrepreneurs and potential applicants of the “Spark” Program, the City Economic Development Department is hosting Mark Stoiber on March 10, 2023, for a full-day workshop on developing ideas or brand stories, and crafting the perfect pitch. For more information on the “Tell me More” workshop, check out ecdev.campbellriver.ca/events.

The “Spark” Program was first launched in Ontario in 2018 by the Tourism Innovation Lab and has now expanded to several regions across British Columbia. For more information on the “Spark” Mentorships & Grants Program and upcoming Info Sessions visit tourisminnovation.ca/CampbellRiver.

Learn more about the Campbell River “Spark” Program, here: https://www.tourisminnovation.ca/campbellriver.html

Quotes:

“The “Spark” Program is a natural fit for Campbell River. With our deep history in tourism as the Salmon Capital and gateway to the breathtaking beauty of Strathcona Provincial Park and the Discovery Islands, to the newfound innovation and tech scene of the modern entrepreneurs calling the city home, we are poised for great ideas to come forward.” – Rose Klukas, Manager of Economic Development, City of Campbell River

“Destination BC is thrilled to be supporting the launch of the “Spark” Program in Campbell River. We look forward to seeing the development of new and unique tourism experiences in the local area that will entice visitors to stay longer and visit year-round.” – Richard Porges, President & CEO, Destination BC

“We are excited to be launching the “Spark” Program in British Columbia in Campbell River,” said Justin Lafontaine, Program Lead of the Tourism Innovation Lab. We are keen to spark and support new tourism ideas that will enhance the region’s tourism offerings and drive innovation.” – Justin Lafontaine, Program Lead, Tourism Innovation Lab