Stay Local, Support Local – 2020 Gift Guides

We know our residents are more interested than ever in buying direct from BC businesses and local makers. We also know that British Columbians are searching for gift ideas, and are particularly interested in: food and drink (e.g. local fare/food baskets, virtual wine tastings, beer clubs), passion-related activities (memberships to museums, golf courses, local attractions, BC magazines subscriptions), and of course, for exploring BC in the future (e.g. ferry, rail, hotel gift cards).

Leading up to the holidays, we want to position holiday gift giving as a Stay Local, Support Local endeavour. We are currently building out a BC Holiday Gift Guide that we recently published on HelloBC.com, as well as are sharing stories on our channels that encourage our residents to support businesses in their local community. Here’s where our partners come in:

1. Let us know if your community or region has already created a support local shopping guide or page for this season. 

OR 

1. Consider publishing a 2020 Local Gift Guide or update a Dedicated Shopping Page with holiday messaging for your community or region and share it with us.
   
   Tip: Break out your shopping guide into categories for ease of use. If you use CrowdRiff as part of the UGC Partnership Network, you can also encourage local businesses and partners to upload assets to CrowdRiff Collector for inclusion in curated UGC galleries that can be embedded on websites. See an example here, from Vancouver North Shore.

Here are some great examples of gift guides recently published by BC tourism partners: Indigenous Tourism BC, BC Ale Trail, Tourism Richmond, Tourism Victoria, Tourism Prince George, and Tourism Kelowna.

Send links to [email protected] over the next 2 weeks, so we can fold it into our content planning and distribution throughout the month of December.