The BC Ski Roadshow 2019
Every fall, Destination BC organizes a series of media events in partnership with BC ski partners. Through these events, we help foster collaboration across the sector and create opportunities for partners to network with key media, pitch ski stories and generate earned coverage for the season ahead. The events take place in Denver, Boulder, Seattle and Toronto—key geographic markets, and hubs for premium outlets and freelance writers interested in ski and outdoor adventure.
The BC ski roadshow kicked off in Colorado where seven ski partners from across the province joined Team BC and, over the course of three days, connected with over 60 media at reception-style events and deskside meetings. Key outlets in attendance included SKI Magazine, Freeskier, The Denver Post, Outside, Men’s Journal, Backpacker, and National Geographic.
In Seattle, Team BC along with seven ski partners hosted 48 media—in Toronto eleven ski partners helped host 37 media—to an annual in-market media dinner. Outlets included The Seattle Times, The Seattle Met, POWDER, Forbes, USA Today, Travel + Leisure, The Globe & Mail, The Toronto Sun, Canadian Geographic, WestJet Magazine, and Mountain Life Magazine.
Feedback was extremely positive, with media commenting that they look forward to these events every year, and appreciate the opportunity to connect with so many BC partners in one place.
Here are some examples of recent coverage earned as a result of the team’s ongoing efforts to ensure BC is seen as a must-visit-now travel destination:
Globe and Mail https://www.theglobeandmail.com/life/travel/article-whats-new-on-canadas-ski-hills-and-beyond-this-season/
Canadian Geographic Travel https://cangeotravel.ca/article/the-josie-hotel-a-cozy-base-for-super-skiing-in-rossland-b-c/
Freeskier https://freeskier.com/stories/the-powder-highway-project
CNN https://www.cnn.com/travel/article/best-extreme-skiing-us-canada/index.html
USA Today https://www.10best.com/interests/explore/things-to-see-and-do-vancouver-island-surrounding-islands/
Bon Appetite https://www.bonappetit.com/story/cantonese-restaurants-richmond
Lonely Planet https://www.lonelyplanet.com/articles/luxury-spas-in-canada
Chicago Tribune https://www.chicagotribune.com/travel/sc-trav-new-developments-ski-season-1112-20191104-yme6scnxtrgphocgbogqjor4sy-story.html
New York Time https://www.nytimes.com/2019/11/29/travel/budget-skiing.html
Calgary Herald https://calgaryherald.com/life/food/oleksyn-comfort-wines-for-autumn-and-winter
Canadian Geographic https://cangeotravel.ca/article/beyond-bears-how-an-indigenous-led-tourism-company-in-b-c-is-fostering-deeper-connections-to-their-land/
Canada.com https://o.canada.com/travel/follow-these-10-tips-for-your-best-canadian-ski-vacation-ever
Canada.com https://o.canada.com/travel/forest-bathing-and-other-reasons-to-love-vancouver-island
Canada.com https://o.canada.com/travel/a-first-nations-tour-of-vancouvers-stanley-park
Canada.com https://o.canada.com/travel/new-craft-breweries-enliven-north-vancouver
Outside Online https://www.outsideonline.com/2404907/best-pacific-northwest-road-trips
West Jet Magazine https://www.westjetmagazine.com/story/article/unexpected-winter-adventures-canada
The Star https://www.thestar.com/life/travel/2019/11/12/a-culinary-escape-vancouver-to-abbotsford.html
Chatelaine https://www.chatelaine.com/holiday/fort-langley-christmas-movies/
AARP https://www.aarp.org/travel/vacation-ideas/family/info-2019/christmas-towns.html
Northwest Travel & Life http://images.burrellesluce.com/image/U2FsdGVkX1-t0LnzNurTvSurbN5DQPk6d-Pl_cOVvXpqNzmdN1cs2w
Backcountry http://images.burrellesluce.com/image/U2FsdGVkX1_b7vJWJAdKwdTu344gL1CJoULxSk84ALLGX07Cf2oCHA
Global News http://globalnews.ca/news/6216698/calgary-alberta-winter-getaway-sun-rockies-travel/
Toronto Sun https://torontosun.com/travel/travel-canada/embrace-winter-along-b-c-s-powder-highway
Pique https://www.piquenewsmagazine.com/whistler/winter-wining/Content?oid=14622707
Go World Travel https://www.goworldtravel.com/yoga-retreat-yasodhara-ashram/
MyHomePage.ca https://myhomepage.ca/wellness-rockies-transitional-travel-experiences-rise-novdec2019/
