The 2024 Marketing Plan highlights include how we will build back international markets through increased brand focus, define BC’s responsible traveller, build out the remaining waves of the new "Invest in Iconics" routes and place brands - the centrepiece of our geographic and seasonal growth strategy - and the important steps we are taking to build an inclusive, digital-first, and privacy-centric tourism ecosystem in BC.
In 2024, Destination BC will be in year two of its three-year Marketing Strategy (2023–2025).The Marketing Strategy includes the strategic context and focus, marketing business goals, outcomes and measures of success, along with the programs developed to attain those outcomes over the timeframe.
Please note, Destination BC is limiting the distribution of the 2024 Marketing Plan and 2023-2025 Global Marketing Strategy to BC tourism businesses and destination management organizations only, as it contains proprietary information. To obtain a copy of the Marketing plan and/or three-year marketing strategy, please email
[email protected].
Our Marketing team looks forward to continuing to share updates on the plan and our work via our industry newsletter, Directions (subscribe here), and social media channels (LinkedIn and YouTube).
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