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Directions: News from Destination BC
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Wildstone Golf Course | Cranbrook (Kootenay Rockies Tourism/Darryl Palmer)
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Tourism Week 2024: Toolkit & Resources
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Tourism Week 2024 is almost here! Destination BC has partnered with the Tourism Industry Association of BC (TIABC) to provide the industry with a comprehensive toolkit to assist you in celebrating tourism across the province, including:
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Key Messaging
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Tourism Week Fact Sheet
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Graphic Tiles
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Suggested Social Media Posts
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TIABC’s Value of Tourism Videos
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And much more!
Follow us on LinkedIn throughout the week of April 15-19, and help us spread the message that #BCTourismCounts.
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Download the BC Tourism Week 2024 Toolkit!
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We're hiring! Join the Destination BC team
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Destination BC is currently hiring for one Coordinator, Brand & Creative (Temporary, 12 months). This role supports the development, implementation, and management of the Super, Natural British Columbia and Iconics place brands. The application deadline is April 26, 2024 at 4:00pm (PT).
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Apply for the Coordinator, Brand & Creative role or share this opportunity with your network.
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Preview of Destination BC's 2023 Australia Market Profile,
included in the International Market Profiles document.
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Destination BC Publishes Updated International Market Profiles
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Destination BC recently published the 2023 International Market Profiles, containing the latest information and highlights on Destination BC’s key International markets (excluding US markets).
This publication summarizes each target market, including the size of the market, volume and expenditures in BC, and traveller and trip characteristics. Market highlights and factors are ever-changing and are time-stamped from the date of publication.
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Enhanced Visitor Experiences for B.C. Liqour Manufacturers
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In response to industry feedback,
the Province has implemented a suite of policy changes to enhance visitor experiences at wineries and other liquor-manufacturing sites this summer, including more flexibility around sampling experiences for visitors and allowing liquor sales in more places on site.
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More flexibility coming for liquor manufacturers to provide enhanced visitor experiences this summer.
(Destination Vancouver/Jon Ross FIlms)
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Support coming for two dozen airports throughout British Columbia. (Destination Vancouver/Harbour Air)
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New Support for Regional Airport Improvements
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This year, the Province is investing $11 million through the BC Air Access Program to support 26 upgrades at two dozen airports throughout British Columbia, including Castlegar, Kamloops, Metlakatla First Nation, Pitt Meadows, Terrace, and Vancouver Harbour.
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Province, YVR work together to Fight Pollution in the Aviation Sector
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Vancouver International Airport (YVR) and the Province, in collaboration with Indigenous partners, communities, and aviation and aerospace stakeholders, have agreed to deliver new products, projects, and activities that support sustainability in aviation, promote workforce development, and more.
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Premier David Eby and Tamara Vrooman, president and CEO, Vancouver International Airport, sign a memorandum of understanding (Government of British Columbia)
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Turn the tide during Tsunami Preparedness Week
happening April 14-20, 2024.
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Tsunami Preparedness Week
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People living in coastal BC communities are encouraged to get prepared for tsunamis and practise their evacuation plans during Tsunami Preparedness Week April 14-20, 2024. Some communities are hosting High Ground Hikes, where people can practise reaching their tsunami safe zone.
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Management Planning | Gulf of Georgia Cannery National Historic Site
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Parks Canada is preparing the next management plan for the Gulf of Georgia Cannery National Historic Site (NHS) and is inviting residents, businesses, and other tourism partners to share their input on the draft plan, either in-person or online, until April 19, 2024.
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Share your input on the proposed management plan for the Gulf of Georgia Cannery National Historic Site.
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Sonja Gaudet, three-time Paralympic Games Champion and recent inductee to the World Curling Hall of Fame. (Canadian Paralympic Committee)
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Sonja Gaudet Inducted to World Curling Hall of Fame
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Destination BC sends heartfelt congratulations to Sonja Gaudet on being inducted into the World Curling Hall of Fame. As a current participant of Destination BC’s Accessibility and Inclusion Committee, we are grateful for the advice and insights she provides to our team and BC's tourism industry.
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BC Ferries Fare Changes & Discounts
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BC Ferries is now offering “saver fares” to passengers who carpool and who book in advance on select sailings between Metro Vancouver and Vancouver Island in an effort to de-congest terminals and reduce wait times.
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Saver fares for a vehicle and driver will start at $49 on the routes between Metro Vancouver and Vancouver Island, and from $39 on routes between Metro Vancouver and the Sunshine Coast and between Powell River and Vancouver Island
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At Terminal fare will increase by $4.10 between Metro Vancouver and Vancouver Island
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Saver fares will also be available for over-height vehicles travelling between Metro Vancouver and Vancouver Island
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Fare changes affecting sailings between Metro Vancouver and Vancouver Island (Destination BC/Jordan Dyck)
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Register for the 2024 BC Economic Summit hosted by the
BC Economic Development Association.
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2024 BC Economic Summit: Transforming Industries, Empowering Communities
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Hosted by the BC Economic Development Association (BCEDA), the BC Economic Summit fosters collaboration and growth among communities across BC and empowering them to achieve success.
Attendees will gain valuable insights on the economic landscape, working with economic sectors, and emerging opportunities through the diverse program of sessions and speakers. This year’s event features two breakout sessions focused on tourism:
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The Value of Indigneous Tourism
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Is Your Community Tourism Investment Ready?
The BC Economic Summit will be taking place May 6-9, 2024 at the Penticton Lakeside Resort & Convention Centre.
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