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Directions: News from Destination BC
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Juniper Ridge Trail | Sun Peaks Resort (Tourism Sun Peaks/Kelly Funk)
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Prepare and Share! Emergency Messaging Guidance Document, Spring/Summer 2024
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Be prepared for emergencies with the help of our recently updated Emergency Messaging Guidance document.
The document outlines official emergency information resources for British Columbia and includes suggested messaging and actions tourism businesses can use to navigate questions, mitigate visitor concerns, and proactively manage perceptions during emergencies.
Emergency Preparedness Week is coming up May 5-11, 2024, during which we will be sharing more resources to help prepare for all kinds of emergencies.
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Visitors at the Victoria Visitor Information Centre in the Inner Harbour. | Destination BC/Jordan Dyck
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BC’s Visitor Centres Receive Funding for Community-based Experience Enhancement
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Destination BC, through the Visitor Experience Enhancement Grant, is providing 20 community Visitor Centres with funding to enhance visitor experiences both within the Visitor Centre and throughout the community.
The projects include a diverse range of initiatives including improved wayfinding and interpretive signage, guided and self-guided tours, and other educational programs.
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Congratulations to the R2R “Spark” Program Winners
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Twelve finalists who made winning pitches for the Rainforest to Rockies “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
The “Spark” program’s goal was to find, advance, and support new tourism ideas that enhance the experience of the road-trip traveller along the Rainforest to Rockies corridors in BC.
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BC Tourism Climate Resiliency Initiative
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The BC Tourism Climate Resiliency Initiative (BCTCRI) is a series of projects, funded by BC Ministry of Tourism, Arts, Culture and Sport (TACS), that focus on building a resilient tourism sector that is prepared to adapt to climate change.
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Project Two: Micro-Grant to Support Sustainability and Climate Adaptation Plan Implementation
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The BCTCRI micro-grant program provides eligible BC tourism businesses and non-profits with up to $15,000 in funding to implement existing sustainability and climate adaption plans or obtain sustainability certification.
Join us for a virtual information session for Project Two of the BCTCRI on May 7, 2024 to learn more about the application process, eligibility criteria and more.
Applications open May 13, 2024 and will be processed on a first come, first served basis.
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Project Four: Community Destination Stewardship Initiative
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Project Four is designed to establish a provincial network of community and destination management organizations across BC with the goal of enhancing the management of climate resiliency and sustainability within community destinations and the broader tourism industry.
The program will offer learning opportunities through workshops and peer-to-peer engagement to promote collaborative growth.
The first workshop on May 22, 2024 will provide a preview of upcoming workshops and content offerings, highlighting the pivotal role that communities in BC play as leaders in climate resiliency.
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BC works with communities to boost wildfire prevention, preparedness
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On April 20-24, the Province, First Nations, local governments, municipal fire departments and FireSmart BC came together to host a five-day FireSmart Wildfire Resiliency and Training Summit.
This year's Summit focused on the theme of 'Recover, Rebuild, Prepare', reflecting on the work done by communities after last season’s wildfires.
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Stronger local-disaster response will keep people safer
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The Province is providing approximately $2.7 million to communities in B.C. for emergency-preparedness initiatives, such as new supplies for local emergency operations centres and conducting training and exercises to support staff and enhance capacity.
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New rules take effect to rein in short-term rentals
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The Province has released additional information
to guide hosts, platforms and visitors through the new short-term rental rules that came into effect
on May 1, 2024.
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Destination Canada Tourism Corridor Program 2024 Launch Webinar
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Join Destination Canada on May 6, 2024 at 11:00am-12:00pm (PT) for an information webinar on their Tourism Corridor Strategy Program. The webinar will cover updates to the 2024-2025 program, the submission process, and what will be expected from partners.
The Program aims to accelerate the intentional development of tourism corridors or clusters of tourism assets across Canada.
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Federal Budget 2024: Tourism Highlights
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The Tourism Industry Association of Canada (TIAC) has outlined several key budget proposals presented in Budget 2024 that impact the tourism industry.
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2023 Resident Perceptions of BC’s Tourism Industry: Survey Results Now Available!
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The results from Destination BC’s 2023 Resident Perceptions of BC’s Tourism Industry survey, launched in November 2023 to understand the perceptions BC residents have of the tourism industry on both community and provincial levels, are now available.
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The results from Destination BC’s 2023 Resident Perceptions of BC’s Tourism Industry survey, launched in November 2023 to understand the perceptions BC residents have of the tourism industry on both community and provincial levels, are now available.
Key Takeaways:
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In line with 2022 results, the survey found that the majority of BC residents continue to value the impact that tourism has on their communities.
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For residents, the most positive impacts of tourism are experienced in the Social-Cultural aspects of their lives, including the range of amenities, the development of local businesses, and the diversity of people supported by tourism.
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75% of residents take pride in making visitors feel welcome.
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There are a range of perceptions of the tourism industry’s commitment to sustainability with 54% of residents agreeing the industry uses more locally produced goods and services than other industries and close to half (45%) agreeing that tourism contributes to the protection of nature.
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Women of Recreational Tourism & Hospitality (WORTH) Inaugural Leadership Summit - May 13, 2024
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This full-day event at the Fairmont Waterfront in Vancouver, BC will bring together women identifying leaders and their allies in recreation, tourism, and hospitality to connect, grow, and be inspired.
Top voices in the sector will share inspiring ideas to spark dialogue about issues that impact women in the workplace.
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Canadian RV and Camping Week
May 21-26, 2024
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Canadian RVing and Camping Week marks the official kickoff of Canada’s summer camping season.
Sponsored by the Canadian Camping and RV Association and supported by the BC Lodging and Campgrounds Association, Campgrounds can register with both associations to be featured in promotions, host their own special events, and choose to participate in fundraising for Care Camps of Canada to help children with cancer attend specialized camp programs.
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