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Directions: News from Destination BC
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BC Ferries between Campbell River and Quadra Island | Quadra Island (Destination Campbell River/Bluetree Photography)
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Bikenomics Panel at the Active Transportation Summit 2024, including Thom Tischik from Tourism Penticton, Annie Wise from Sunshine Coast Tourism, and Debbie Reid from Advanced Cycling for Everyone and moderated by David Bell from Urban Systems.
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Active Transportation Summit 2024
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The Active Transportation Summit, hosted by BC Cycling Coalition, took place June 18-19 in New Westminster and Destination BC's Emilie Cayer-Huard, Manager of Destination Development, had the opportunity to learn about and support the significant work happening in the province and connect with the people behind it.
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Destination BC Invites Californians to Recharge in BC this Fall
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Californians are being called on to recharge in BC this fall, with a new seasonal marketing campaign from Destination BC.
Running from June 17-August 18, the campaign will demonstrate how BC is the ideal place to relax, recharge, and be inspired by nature and culture – a perfect antidote to the peak busy period of summer that leaves many Americans feeling mentally and physically drained by the time it ends.
The campaign speaks to key travel motivators for the California market, including Indigenous experiences, nature-based activities, city getaways immersed in nature, and sampling local cuisine.
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Grand Opening of the Harrison Visitor Centre & Sasquatch Museum
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Congratulations to the Harrison Visitor Centre & Sasquatch Museum on the grand opening of their new building! Our Vancouver, Coast & Mountains and Visitor Services teams supported these new investments made possible, in part, through $1M in Community Economic Recovery Infrastructure Program’s (CERIP) funding from the Government of British Columbia.
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Destination BC's Visitor Services team and Vancouver, Coast & Mountains Tourism Region team at the Visitor Centre Grand Opening.
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BC Wildfire Service Webinar for the Visitor Services Network
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Kimberly Kelly and Jade Richardson from the BC Wildfire Service Coastal Fire Centre delivered a webinar on July 3, 2024 to the Visitor Services Network Program Counsellors from across the province, sharing key messaging about wildfire prevention, the safe use of campfires and outdoor stoves, and accurate sources of information for visitors.
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Register today for the upcoming BCTCRI Project 4 Webinar on July 17, 2024.
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BCTCRI Regenerative Tourism & Systems Thinking Workshop - July 17, 2024
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This workshop is being hosted virtually on July 17, 2024 at 10 am (PDT) through the BC Tourism Climate Resiliency Initiative (BCTCRI) Project 4, designed to establish a provincial network across BC to advance the sustainable development of BC's tourism industry.
The workshop will cover the key concepts of regenerative tourism and systems thinking, their relationship to climate change, and their importance when it comes to developing regenerative tourism strategies. It will explore interconnected environmental challenges currently facing the tourism industry, how the pandemic has shifted traditional tourism practices, opening doors for holistic, sustainable models. Additionally, it will cover the role of City Destination Marketing/Management Organizations in enabling environments that support systems thinking, while presenting real-world applications of regenerative tourism in Flanders, Belgium, Lake Wanaka, New Zealand, and Hawaii's Malama program.
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We currently have two opportunities with application deadlines on July 15, 2024. Both roles are available for hybrid or remote work options from select locations within BC.
Senior Program Advisor, Co-op Marketing Programs
The Senior Program Advisor also plays a key role in integrating the industry’s marketing activities with Destination BC’s planning and activities. The role is responsible for oversight and implementation of the full program lifecycle, and the consistent application of program standards, policies, and procedures for all Co-op marketing processes delivered by Destination BC.
Senior Data Architect, Data & Analytics
The Senior Data Architect will provide expert data analysis, data design, data modelling and data quality services to the sector. Develops data architecture, data standards and data policies to ensure integrity for the sector data resource, and to provide leadership in managing information as a valuable, sustainable sector asset.
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Celebrate Small Business: Nominate BC's Tourism Owners and Entrepreneurs!
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The Small Business BC Awards is British Columbia’s largest awards competition dedicated exclusively to small businesses. Over 21 years, more than 6,600 businesses have participated in the Awards, learning, securing financial support, and gaining valuable exposure to a province-wide audience.
The Small Business BC Awards recognize the contributions and achievements of BC small business owners and entrepreneurs. The awards are free to enter, but the experience is priceless.
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Nominations and voting for the Small Business Awards are open June 18-August 16.
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Pledge to follow the Campers Code today!
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New 'Camper's Code' Initiative Launched by Camping and RV in BC
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Camping and RVing BC Coalition has launched an online campaign aimed at providing camping and RV enthusiasts with additional resources and information to enjoy the outdoors responsibly.
Launched at the end of June, it invites campers to pledge to follow the 9 rules of the Camper's Code through the newly launched website. They are also promoting the campers code through dedicated channels on Facebook, X, and Instagram.
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BC Resident Perceptions of Tourism Research Reports
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Destination BC conducts an annual survey of BC residents across all six regions to track and monitor their perceptions of the tourism industry on a community and provincial level. Destination BC also extends partnership opportunities to Regional and City Destination Management Organizations (DMOs) with large enough populations to provide local-level reporting.
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Last Call for Resident Perceptions Survey
Partnership Opportunities
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RDMOs and CDMOs – Take advantage of Partnership Opportunity #2 & #3 for the 2024/25 Resident Perceptions Survey before the deadline on July 15, 2024.
Opportunity #2: Align your research efforts with Destination BC's survey to enhance data consistency between what we ask in our survey and what you ask in yours. Destination BC will generate a free Snapshot Series report based on the data you share with us.
Opportunity #3: Receive guidance on launching this valuable research in your community. Start with Destination BC's Resident Perceptions of Research Toolkit to understand the fundamentals, step by step process(es), and best practices.
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New Centre for Food, Wine and Tourism under Construction at Okanagan College
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Construction will begin this summer on the new Centre for Food, Wine, and Tourism on Okanagan College’s Kelowna campus, which will support BC’s tourism sector and help train people for in-demand jobs. The centre will be the first of its kind for collaboration between students and businesses in the food, beverage, hospitality and resort industries.
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YuWala Marine Charters boat on a tour through the fjords of Bella Bella located in the Great Bear Rainforest.
(Destination BC)
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Federal Government Announces $335M for BC's Great Bear Rainforest
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The Federal Government has announced a commitment of $335M through a new financing initiative for 17 First Nations in British Columbia to expand protection for marine ecosystems and support sustainable development off the coast of the Great Bear Rainforest on BC's central and northern coasts.
Contributions include $200M from the Government of Canada, $60M from the Government of British Columbia, and $75M from philanthropic organizations in Canada and around the world.
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Kaslo Saturday Market in downtown Kaslo, BC.
(Destination BC/Kari Medig)
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Tourism Industry Association of Canada and Culinary Tourism Alliance Partnering to Enhance Culinary and Agritourism in Canada
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The Tourism Industry Association of Canada (TIAC) and the Culinary Tourism Alliance (CTA) have announced a new partnership designed to bolster the culinary and agritourism sectors across Canada. This collaboration will introduce an innovative training program that will empower businesses to innovate, grow, and significantly contribute to the Canadian tourism landscape.
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The BC Content Hub is a central hub managed by Destination BC in partnership with our regional partners to share photo and video assets across the tourism industry in BC in order to promote travel and tourism in the province. Any images of people featured on the platform must be accompanied by a Model Consent & Release.
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This spring, Destination BC updated the Model Consent & Release with the launch of a new online form. The form includes optional self-identity questions, which allow models to indicate dimensions of their identity they would like associated with their assets on the BC Content Hub.
Check out the new form and include it in any future production of visual assets that could be shared on the BC Content Hub. Visit the Model Consent & Release page for more information or contact [email protected] with questions.
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Plane landing at Vancouver International Airport. (Tourism Richmond)
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Jump In International Traffic for Vancouver International Airport
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Vancouver International Airport (YVR) is experiencing quick growth in the number of international passengers travelling, according to data from the Vancouver Airport Authority (VAA), leading to high expectations for summer season travel.
International travel was slow to return to YVR following the COVID-19 pandemic, but figures up to May show that the number of international visitors in the first five months of this year are almost at the level seen in those months in 2019, before the pandemic disrupted travel around the world.
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A Story of Resilience and Rebuilding: REO Rafting & Yoga Resort Re-opens for 42nd Season Following Devastating Wildfire
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After suffering devastating destruction due to last summer’s wildfires, REO Rafting & Yoga Resort, near Boston Bar, has re-opened following eight months of rebuilding and revitalization. Though the capacity is smaller now, the business opened with 17 glamping tents, each located five metres above the rapids of the Nahatlatch River. Guests have resumed whitewater rafting on the world-class river and, although the tragedy of the fire frames both sides of the waterway, the regrowth is green and the speed and continuous nature of the rapids keeps them focused on the waters ahead.
REO Rafting & Yoga Resort will be open until September 21, and locals and visitors are invited to see the revitalization efforts and enjoy the best of BC’s nature, adventure, and wellness.
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REO Rafting & Yoga Resort open now until September 21, 2024 for their summer season.
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Destination Dialogues: Rethinking Experience Development in Canada's Destinations - September 12, 2024
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Destination Dialogues is a virtual event designed to inspire, inform and empower rural destination development professionals.
As global travel trends and climate conditions evolve, local communities are seeking sustainable revitalization and innovative solutions to attract the right guests. In response, destinations, organizations and individuals have been crafting and offering unique storytelling-based experiences in rural areas.
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Impact: Sustainable Tourism & Travel Summit - January 27-29, 2025
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Destination Greater Victoria is inviting you to save the date for the 2025 Impact Sustainable Travel and Tourism Summit. Follow the conference on LinkedIn or subscribe through the website for updates on details as they're released.
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