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Directions: News from Destination BC
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View of Kelowna from Dilworth Mountain Park | Kelowna (Destination BC/Tanya Goehring)
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Destination BC Launches New Ski Campaign in California
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Skiers from California will be inspired to book BC ski holidays this winter through our latest campaign, running now through December 15. The campaign builds on the existing ‘You, Elevated’ ski creative platform, with new videos featuring professional skiers Yu Sasaki and Anna Segal.
In addition to our paid and owned channels, a partnership with Destination Canada will also drive traffic from their own winter campaign landing page to BC-specific content on HelloBC.com.
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As a key US market for all travel to BC, California is also a top state of origin for US skiers who travel to BC ski resorts.
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Fall is the perfect time to explore the incredible experiences, exceptional wines, and dedicated people that make BC wine country truly special.
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BC Wine Growers Launches Second Annual "Fall For BC Wine" Campaign
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Wine Growers British Columbia (WGBC) and Destination BC are uniting to invite you to “Fall for BC Wine” this autumn. The second-annual “Fall for BC Wine” campaign is a celebration of the changing season and a call to action to savour all that BC’s nine wine regions have to offer.
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BC was represented at Focus Canada Mexico 2024 by members of Destination BC's Travel Trade, Travel Media, and In-Market teams together with other industry partners from BC.
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Delegation Representing BC at Focus Canada Mexico 2024
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Destination BC recently attended Destination Canada’s Focus Canada Mexico trade show with Destination Vancouver, Destination Greater Victoria, Tourism Whistler, Capilano Suspension Bridge Park, Butchart Gardens, Harbour Air, Malahat Skywalk and Grouse Mountain.
Through this event we were able to connect with travel trade and media from Mexico to promote the new Rainforest to Rockies brand and learn valuable market insight.
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Celebrating 10 Years of The Amazing Race Canada
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The Amazing Race Canada recently wrapped up its tenth season, and to celebrate, we are reflecting on our valuable partnership and what it has meant for tourism industry partners and communities throughout the province.
From Prince Rupert to Osoyoos, every pit stop told a story of British Columbia’s endless opportunities for adventure, inspiration, and cultural education. We are proud to have played a part in sharing these stories with the country.
From the show’s debut in 2013, we collaborated closely with the production team, providing location ideas, and connecting industry partners. Our strong relationship with the show led to BC being prominently featured throughout the series, in every season, and having the most ‘pit stops’ of any other province.
We are proud to have played a part in sharing these stories with the country.
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The Amazing Race Canada generated excitement and community pride wherever it traveled, and the feedback we received from host communities was overwhelmingly positive.
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Join Destination BC's Tourism Marketing Committee
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Destination BC is seeking three representatives from the Kootenay Rockies, Northern BC, and Thompson Okanagan tourism regions for its Tourism Marketing Committee.
The initial term of each appointment is three years, beginning January 1, 2025 and ending December 31, 2027, or otherwise as determined by Destination BC’s Board of Directors. Committee members may serve for one-, two-, or three-year terms, and may not serve for more than six years in total.
Interested applicants should visit our website for details on the role and to apply.
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Tourism Marketing Committee members work with Destination BC, our CEO and Board to develop a successful, dynamic and sustainable tourism sector for British Columbia.
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Recognizing National Truth & Reconciliation Day and Orange Shirt Day
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September 30, 2024, marks the 11th anniversary of Orange Shirt Day and the fourth annual National Day for Truth and Reconciliation. This is a day for reflection and action to advance reconciliation in Canada.
Indigenous Tourism BC has shared a list of events happening across the province and online. Find an event near you and participate in this important day.
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National Truth and Reconciliation Day is a day to call upon all of those who can effect change to take action to advance reconciliation in Canada.
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Similar to the Michelin Stars that indicate the best culinary experiences, the Michelin Keys recognize places that significantly add to a traveller’s experience.
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Michelin Guide Recognizes Eleven BC Hotels
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The Michelin Guide has awarded 11 BC hotels with Michelin Keys with its first full selection for North America. Mirroring the Michelin Star system for restaurants, outstanding hotels across Canada, US, and Mexico were awarded with One, Two, and Three Key Distinctions based on five key criteria.
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BC Ferries Announces Request for Proposals for Construction of New Ferries
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BC Ferries is moving forward with its New Major Vessels project with the announcement of a Request for Proposals for the construction the first 5 of 7 new vessels. BC Ferries has designed the new vessels in collaboration with LMG Marin, a leading naval architecture and ship design firm, to replace aging vessels and increase capacity on major routes.
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This summer, BC Ferries saw record-breaking passenger and vehicle traffic, with over 8,040,000 passengers and over 3,150,000 vehicles transported between June 1 and August 31.
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Important Updates to the Temporary Foreign Worker Program
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Employment and Social Development Canada announced changes to the Temporary Foreign Worker Program effective September 26th, 2024. These changes impact many BC businesses, including tourism employers who are currently staffing more than 10% of their workforce through the program.
Go2HR is helping tourism businesses in BC to ensure their recruitment strategies are comprehensive and poised to meet business needs in the next year and beyond. Visit their website for more information and to access confidential 1:1 support from your Regional HR Advisor.
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The Great ShakeOut: "Drop, Cover, and Hold On" on October 17
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The Great ShakeOut is an annual opportunity for individuals, communities, schools, and organizations to practice essential earthquake safety measures such as “Drop, Cover, and Hold On.”
Beyond the drill, participants are encouraged to critically review and update their emergency preparedness plans and supplies, while also taking proactive measures to secure their spaces and prevent potential damage and injuries.
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Learn how to participate and access more resources on The Great ShakeOut website.
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Discover Surry Brand Launch & Annual General Meeting - October 7, 2024
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Discover Surrey will be hosting their Annual General Meeting (AGM) on October 7, 2024, at the Civic Hotel, Autograph Collection in Surrey.
The meeting will be followed by a brand launch event for the new Discover Surrey Brand. This event will feature Destination BC's Alison McKay, Vice President of Destination Management, as a guest speaker and Discover Surrey staff presenting the new brand and website.
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4VI Annual General Meeting - October 17, 2024
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This event will feature updates on the latest projects underway in the Vancouver Island Region, including a presentation from Richard Porges, CEO, Destination BC on the upcoming West Coast Iconic brand.
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Forward Summit West Coast - October 22-23, 2024
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Forward Summit brings together Indigenous leaders and senior members from a variety of industries across Canada to participate in a national conversation about workforce and economic development, and to produce a charter that both Indigenous leaders and their Industry counterparts design and implement.
Destination BC's Alison McKay will be moderating a panel on Advancing Reconciliation Through Tourism, featuring Paula Amos and Deanna Wampler from Indigenous Tourism BC and Inez Cook, Owner of Salmon n’ Bannock Bistro.
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Thompson Okanagan Tourism Association AGM & Summit - October 29-30, 2024
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The 2024 Annual General Meeting for the Thompson Okanagan Tourism Association will be hosted in Vernon and will focus on community engagement, regional challenges and priorities, and continuous preparation to ensure the readiness of tourism professionals and businesses.
Destination BC's Alison McKay, Vice-President of Destination Management, and Ryan Staley, Senior Researcher, will be participating in a number of panels providing insights on the provincial tourism industry, research, and sustainability.
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Tourism Industry Conference - March 5-7, 2025
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Save the date for the 2025 BC Tourism Industry Conference! The conference will be held at the Sheraton Vancouver Wall Centre from March 5 - 7, 2025.
More information on registration, conference schedule, travel & accommodation, sponsor opportunities, and programming will be shared on our conference website in the coming weeks.
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Cariboo Chilcotin Coast Tourism Association AGM - October 15-17, 2024
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The Cariboo Chilcotin Coast Tourism Association is hosting the annual 2024 Summit & AGM at the Royal Canadian Legion Branch in Hagensborg.
Among the speakers for the event, Destination BC's Maya Lange and Leah Poulton will be presenting on the brand strategies for the Rainforest to Rockies and The Great Wilderness Iconics, and discuss ways in which communities and businesses can build alignment with these new brands.
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Northern BC Tourism Summit - October 22-24, 2024
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Registration is open for the 2024 Northern BC Tourism Summit being hosted in Prince George. This year's event will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.
Destination BC's Maya Lange, Director of Global Marketing, will be presenting on the launch of The Great Wilderness brand and more on what's to come.
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Kootenay Rockies Tourism Annual General Meeting - October 23-24, 2024
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Hosted at the Prestige Lakeside Resort Nelson, this event will feature a variety of presentations and workshops from key partners and speakers including a session lead by Destination BC on the Invest in Iconics strategy and how communities, businesses, and organizations can benefit from this new approach to branding and development of compelling routes and places in the region.
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South Cariboo Tourism Forum - November 5, 2024
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Registration is now open for the 2024 South Cariboo Tourism Forum. This event is an opportunity for tourism businesses in the area to network and hear from nearly a dozen organizations supporting tourism in the region.
Destination BC's Manager of Destination Development, Seppe Mommaerts, be presenting on current trends in tourism and the programs and services provided to the industry by Destination BC.
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