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Directions: News from Destination BC
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Fall's brilliant hues reflect over Kettle River in Grand Forks. (Boundary Country Tourism/Tina Bryan)
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Supporting BC's Visitor Services Network
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Over the last few weeks, Destination BC’s Visitor Services team has held one-on-one discussions with visitor centres across the province. The work is part of the team’s responsibility managing BC’s Visitor Centre Network Program, which consists of 134 Visitor Centres across the six tourism regions. The calls provide an opportunity for each visitor centre to share an overview of visitation to date, as well as notable circumstances, key learnings, changes to visitor services during the shoulder season, and upcoming community events.
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The Visitor Services calls enable visitor centres to connect, share learnings and continue strengthening the network. (Alberni Valley Tourism/Pete O'Hara)
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Destination BC Hosts Travel Trade and Media from China
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Destination BC recently hosted a familiarization tour for a group of travel trade and travel media from China (October 9-15). The trip involved sightseeing in Vancouver, followed by a journey aboard the Rocky Mountaineer from Vancouver to Banff, and activities in Richmond. Hosted in partnership with Destination Canada China, Air Canada, Rocky Mountaineer, and Alberta partner Banff & Lake Louise Tourism, the tour focused on the Rainforest to Rockies Iconic route with an emphasis on seasonal growth.
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Destination BC remains active in the China market through social media, offline events, strategic FAMs and co-op marketing, and partnerships.
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Get Involved: BC Tourism Climate Resiliency Initiative
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Project 1: Sustainability Roadmaps for Tourism Businesses
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This program provides free, one-on-one, tailored support to tourism businesses looking to incorporate environmental sustainability or climate adaptation measures into their operations, strategy, and storytelling.
The Fall 2024 intake is currently open, accepting applications on a first-come, first-served basis until all spots are filled.
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Project 3: Sustainability & Climate Adaptation Data Framework
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This project is focused on establishing a framework to provide strategic direction for aligning industry policies, practices, and metrics. The data may be used by partners within the tourism industry, and beyond, to develop tools to help businesses respond to climate hazards, and encourage use of common sustainability policies and practices.
Framework implementation has begun, with the intention of moving from data collection to data sharing by March 2025.
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Project 4: Community Destination Stewardship Initiative
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This session will explore the intersection of climate resilience and Indigenous knowledge, looking into the invaluable wisdom and practices that Indigenous communities have developed to adapt and respond to environmental challenges.
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The Great Wilderness is a place of extraordinary scale, where magnificent natural wonders and diverse wildlife share the land. (Destination BC/Grant Harder)
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The Great Wilderness Launches in Germany
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Members of Destination BC's Marketing, Destination Management, and In-Market Management teams, together with Indigenous Tourism BC and Northern BC Tourism Association, were on the ground in Germany at the end of September to support launch activities for The Great Wilderness and connect with local travel trade and media.
The Great Wilderness is Destination BC's second Iconic place brand. It encompasses the northernmost area of BC, from the Coast Mountains in the west to the Alberta border in the east, to the Yukon border in the north. The launch featured a unique activation where Destination BC transformed a car wash into an immersive experience of The Great Wilderness through imagery, lighting, and sound.
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The Research Analyst position has the option for hybrid or remote working.
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We’re Hiring! Research Analyst Application Closing Date is October 30
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Destination BC is seeking a Research Analyst to join the Research & Analytics team. The role is responsible for handling client requests related to business intelligence, offering analysis and recommendations, and/or conducting research projects to address these needs. This is a temporary, full-time position (24 months). Applications must be submitted by October 30 at 4:00 p.m.
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Canoo provides free entry to over 2,000 partner experiences across Canada.
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New Canadians Welcomed with Canoo App
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Immigration, Refugees and Citizenship Canada (IRCC) has partnered with attractions across BC and Canada to extend a warm welcome to new residents and citizens. People in their first year of citizenship and new Canadian permanent residents in their first five years of getting their permanent residency can download the Canoo app to access deals that make it easier to explore their new home. BC attractions featured in the pass include The Chinatown Storytelling Centre in Vancouver, wine tours in Penticton and Kelowna, the Sea to Sky Gondola in Squamish, provincial and national parks, and VIA Rail’s journey through Prince Rupert, Prince George, Vancouver, and Kamloops.
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Tools to Make it Count: Measuring Rate of Disability in the Workplace
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Created by Accessible Employers, Tools to Make it Count is a practical toolkit for employers who want to measure the rate of disability in their workplaces. This knowledge can provide a jumping-off point to develop, strengthen, and implement a disability inclusion measurement initiative. Resources include stats and data to demonstrate the importance of disability inclusion, easy-to-follow steps to develop and implement a disability measurement initiative, and more.
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Congratulations to Tourism Kelowna!
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Tourism Kelowna Earns Award for Destination Video
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Congratulations to Tourism Kelowna for earning a Silver Dolphin award in the Tourism Films Destinations - Cities category at this year’s Cannes Corporate Media & TV Awards! The winning video, “Explore More of Kelowna in All Seasons”, showcases visitors experiencing the city and exploring the culture of the Okanagan/syilx people.
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The full Michelin Guide Vancouver selection, including Starred, Bib Gourmand and Recommended eateries, is 76 restaurants with 23 cuisine types represented.
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2024 Michelin Guide Vancouver Selections Announced
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On October 3, the Michelin Guide unveiled its selections honouring Vancouver chefs and restaurant teams. The announcement called attention to several Vancouver restaurants, including one new Michelin-starred restaurant (Sushi Masuda), one new Bib Gourmand restaurant (Gary's), and two new Recommended restaurants (Bravo! and Zab Bite).
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Congratulations to all the BC winners of Condé Nast's Readers' Choice Awards!
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BC Recognized in Condé Nast Readers’ Choice Awards
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Condé Nast has announced its 2024 Readers' Choice Awards winners, and we're proud that many BC businesses were recognized for their exceptional experiences. Category winners include the Wickaninnish Inn for Best Resort, USA & Canada; Whistler Blackcomb for Best Ski Resort, North America; and Victoria for Best Small City, Worldwide.
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BC regions, including Vancouver and Vancouver Island, have been nominated by the Wanderlust Travel Media Reader Travel Awards. (Jon Ross Films)
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Cast Your Vote for the Wanderlust Travel Media Reader Travel Awards
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BC has been nominated in multiple categories by the Wanderlust Travel Media Reader Travel Awards, including Most Desirable Region, Most Desirable Island (Vancouver Island) and Most Desirable City (Vancouver). Vote before October 28 and help recognize BC as the world-class destination it is!
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Take the go2HR survey by November 1 for a chance to win $500 in regional travel credits. (Destination BC/Reuben Krabbe)
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Help Shape the Future of Workforce Development in Tourism & Hospitality
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In preparation for its next strategic planning process, go2HR needs your input to ensure its programs and services continue to meet the needs of tourism and hospitality businesses. Please take 15 minutes to fill out the survey below and submit before November 1 to be entered to win $500 in regional travel credits.
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go2HR Hosts Webinar on WorkSafeBC’s Psychological Health and Safety Framework (October 23)
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Managing psychological health and safety in the workplace is just as important as managing physical health and safety – and that’s why WorkSafeBC developed a Psychological Health and Safety Framework, which outlines three principles employers can follow to help promote mental health. Register for g2hR’s 30-minute webinar, taking place October 23 at 10 a.m., to explore practical steps to enhance your workplace culture and build a supportive environment for employees.
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Join Us at the 2025 BC Tourism Industry Conference (March 5-7, 2025)
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The countdown is on for the 2025 BC Tourism Industry Conference (March 5-7, 2025), hosted by the Tourism Industry Association of BC. Conference overview, travel and accommodation details, as well as sponsorship opportunities, are now available on the conference website.
Sponsors are a critical element of the conference. Packages are available on a first-come, first-served basis, and can be customized to meet your unique business objectives. If you would like to explore a sponsorship idea, please contact the conference organizers through the website.
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