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Directions: News from Destination BC
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Surf's up in the snow at Cox Bay in Tofino. (Destination BC/Keenan Bush)
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Behind the Scenes of The Great Wilderness Launch: First-Ever Immersive Carwash
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To mark the launch of Destination BC's most recent destination brand, The Great Wilderness, we hosted a unique brand activation at a car wash in downtown Hamburg, Germany. Check out this highlight video to see how we brought the landscapes of Northern BC to life in an innovative way.
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Check out our activation for The Great Wilderness in downtown Hamburg.
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US travel media learned all about BC's spectacular ski offerings at Destination BC's recent media events.
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Ski Travel Media Events Wrap Ahead of Ski Season
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With ski season underway, Destination BC’s Travel Media team has wrapped a series of media events promoting the 2024-2025 season. In partnership with ski resorts across BC, we hosted events in Boulder, Colorado; Toronto, Ontario; and Seattle, Washington, meeting with local media and content creators to promote BC as a top destination for skiers, snowboarders, and snow lovers. Outlets in attendance included The Globe and Mail, Ski Canada Magazine, The Seattle Times, and more.
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Members of the AIC support meaningful implementation of the Accessible British Columbia Act and Regulation.
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Destination BC Hosts Third In-Person Accessibility & Inclusion Committee Meeting
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This dynamic group of passionate and knowledgeable individuals plays a vital role in helping Destination BC identify, remove, and prevent barriers for people with disabilities. We are incredibly grateful for the dedication and expertise of our committee members. Their work not only supports Destination BC’s goals but also reinforces the importance of collaboration to achieve meaningful change.
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Practice Avalanche Safety in BC’s Backcountry this Ski Season with Resources from Avalanche Canada
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Avalanche Canada has announced that avalanche conditions across much of BC are currently rated Moderate to Considerable. Anyone venturing into the backcountry is urged to be prepared, exercise caution, and verify conditions using tools like Mountain Information (MIN) Reports, Mountain Weather Forecasts, and Avalanche Forecasts.
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New “Spark” Program Launches for Boundary Country
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Destination BC is proud to announce the launch of a new "Spark" Mentorships & Grants Program for Boundary Country, in collaboration with Thompson Okanagan Tourism Association, Boundary Country Tourism, Boundary Country Regional Chamber of Commerce, Community Futures Boundary, Trails to the Boundary, and Tourism Innovation Lab.
The program seeks to inspire and support entrepreneurs, small businesses, non-profits, and community groups in Boundary Country to bring to life their creative ideas for new tourism opportunities, offerings, experiences, or partnerships through $3,000 in seed funding and mentorship opportunities.
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The application for the Boundary Country "Spark" program is January 6, 2025.
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Now Hiring! General Manager, Vancouver, Coast & Mountains Tourism Region
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We’re hiring for the role of General Manager, Vancouver Coast & Mountains Tourism Region! The ideal candidate is a strategic leader with exceptional planning, relationship building, and resource management skills to lead the continued delivery of regional services to the tourism industry in the Vancouver, Coast & Mountains region and build our presence throughout the region. The application deadline is December 9 at 9:00am.
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Apply for the role of General Manager, Vancouver, Coast & Mountains Tourism Region, by December 9 at 9:00am. (Destination BC/Hubert Kang)
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Over 70 tourism businesses have improved their sustainability strategies this fall through Project 1 of the BCTCRI.
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Project 1: Applications Open!
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This fall, we've helped 70+ tourism businesses in BC improve their sustainability and climate adaptation strategies through Project 1 of the BC Tourism Climate Resiliency Initiative, connecting them with the support and resources they need to implement key actions. Applications are still open for tourism businesses to take advantage of these resources through the fall Intake.
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Workshop #6: Climate Resilience, Governance and CDMOs
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A new workshop, taking place on January 22, 2025, will provide details of the Community Destination Stewardship Initiative. The workshop will focus on government partnerships within the context of climate resilience in the tourism industry, exploring the critical importance of provincial, regional, and municipal partnerships to enhance climate resilience strategies.
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Join our workshop on January 22, 2025 to learn more about the Community Destination Stewardship Initiative.
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"The Outsiders" campaign encourages travellers to go off the beaten path and embrace what BC has to offer.
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Campaign Collaboration Wins “Best Marketing Campaign” at Drapers Awards
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We are proud to have partnered with UK clothing brand Weird Fish on a campaign that recently won “Best Marketing Campaign” at the Drapers Awards. The collaboration provided a unique opportunity to showcase BC’s breathtaking landscapes while promoting sustainable roadtrip adventures.
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Super, Natural British Columbia® Brand Featured at British Society of Magazine Editors Awards
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Our in-market team in the UK attended the British Society of Magazine Editors Awards as part of our sponsorship of the Travel Editor of the Year (Food) category. Through this sponsorship, the Super, Natural British Columbia® brand was prominently featured throughout the event and we had the opportunity to meet with key editors and journalists from a variety of publications. In addition to our presence at the Awards event, our team will meet with the BSME Board of Editors to generate editorial content opportunities in publications such as WIRED, Rolling Stone UK, Marie Claire, and more.
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Destination BC sponsored the British Society of Magazine Editors Awards' Travel Editor of the Year (Food) category.
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September International Visitor Arrivals Report Available Now!
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The September 2024 International Visitor Arrivals report is now available on our website. September was a strong month across our key overseas markets with year-to-date growth of 7.1% from Europe and 15.8% from Asia Pacific. September saw a decline in US overnight border crossings compared to the previous year (-3.3%); however, year-to-date overnight arrivals from the US are up by 6.5%.
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The International Visitor Arrivals Report summarizes customs entries to BC and Canada from key markets, providing monthly and year-to-date data, with percentage changes compared to last year.
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We extend our sincere congratulations to newly appointed Minister of Tourism, Arts, Culture and Sport, Spencer Chandra Herbert.
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New Cabinet Appointed by BC Premier David Eby
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Premier David Eby has appointed a new cabinet, including the new Minister of Tourism, Arts, Culture and Sport, Spencer Chandra Herbert. We extend our sincere congratulations to the incoming Minister and look forward to working together to continue growing BC’s competitiveness as a destination of choice and improving quality of life for BC residents through tourism.
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Government of Canada Invests in BC Small Harbours
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The federal government has announced $32 million in funding for small harbours along BC's coast to support infrastructure improvements, including nine harbours on Vancouver Island, four in the Lower Mainland, two on the Sunshine Coast, two in the Gulf Islands, and one on the North Coast. The announcement supports priority actions identified in destination development strategies introduced by Destination BC for North and South-Central Vancouver Island, Greater Victoria, and the Sunshine Coast.
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$32 million has been granted to small harbours along BC's coast. (Destination BC/Andrew Strain)
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The expanded agreement is expected to meet the needs of this important bilateral market for the long term.
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Canada Summer Jobs 2025 Application Period for Employers Open Now!
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The Canada Summer Jobs 2025 program is accepting applications now until December 19, 2024. This program is critical to many tourism businesses, enabling employers from not-for-profit organizations and the public sector, as well as private sector organizations with 50 or fewer full-time employees, to receive funding to hire youth for summer jobs. In total, this funding will aim to support 70,000 summer jobs for youth across Canada.
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Winter Intake for Tourism Digital Academy OPEN NOW!
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Our Tourism Digital Academy is returning with two live, virtual programs starting in January 2025 and registration is open now! This FREE, eight-week program is designed to help tourism business owners elevate their existing digital marketing skills with training on SEO, website usability, content, email marketing, analytics and more.
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Find a Taylor-made event for you using Destination Vancouver's Swiftie guide. (Destination Vancouver/BC Place)
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Fans Invited to Discover Their Vancouver Era
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Fans from around the world are converging on BC’s south coast for the epic conclusion to Taylor Swift’s Eras Tour and Destination Vancouver has curated the ultimate guide to all things Swiftie in the city. Slip on your friendship bracelets and check out the lineup of city-wide activations, activities, and events this December.
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Plan your winter ski season with this list of projected resort openings. (Destination BC/Reuben Krabbe)
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Hit the Slopes: Opening Days at Ski Resorts Across BC
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As a result of early-season snowfall, many ski resorts across BC have opened with more openings expected over the coming weeks. Get your ski season started and find a resort near you with this list of opening dates.
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Secure your early-bird rate for the BC Tourism Industry Conference!
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Nominations Open for the 2025 BC Tourism Industry Awards!
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Nominations are open for the BC Tourism Industry Awards! These prestigious awards highlight the bold leadership, creativity, and innovation shaping the province’s tourism industry. Finalists will be announced in early February and the official recipients will be recognized at the Awards Gala on March 6, 2025.
Destination BC is a presenting sponsor of the 2025 BC Tourism Industry Conference. Registration is open with early-bird rates in effect until January 15, 2025.
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Register today for the 2025 IMPACT Sustainability Travel & Tourism Summit.
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2025 IMPACT Sustainability Travel & Tourism Summit (January 27–29, 2025)
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The IMPACT Sustainability Travel & Tourism Summit will take place in Victoria this January, bringing together DMOs, tourism operators, government, Indigenous leaders, and academia to propel, inspire, and showcase innovative sustainable and regenerative solutions in tourism.
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