Globally Competitive Tourism Ecosystem

Globally Competitive Tourism Ecosystem

Enabling access to the data, systems, knowledge and capabilities that the BC tourism ecosystem needs to compete globally.

The Opportunity

Over 93% of tourism businesses in BC are small businesses, with less than 50 employees. The reality is that most small tourism businesses and many communities in BC don’t have the staff or funding to compete globally in attracting travellers and build their visitor economy. However, we can  reach beyond the limitations of individual capabilities and make a greater impact by working together.

Around the world, the BC tourism industry has a reputation for working in a collaborative and cooperative way. An impactful way that achieves results. This is an important competitive advantage. There is an opportunity to take this advantage further and continue to develop new ways for our industry to benefit from sharing data, systems, technology, content, expertise and programs.

The Strategy 

A Globally Competitive Tourism Ecosystem is all about how Destination BC works together with the tourism industry and through partnerships to meet needs and increase the capabilities and competitiveness of the sector and tourism businesses. By fully leveraging the ecosystem of partners across our industry, working cohesively to share our intelligence, integrating our go-to-market strategies and systems, and combining our individual resources and expertise, we are more able to meet our goals, sustain profitable businesses, and provide benefits to the people living in BC through tourism.