Our 2023-2025 Corporate Strategy

Whitton Lake - Destination BC/Kari Medig

Strategy at a Glance

Goals and Measures 

We will measure our work through eight important goals. Five are Industry Performance Goals and Measures that the entire tourism industry has a part in achieving. Three are Key Internal Performance Goals and Measures specific to Destination BC.

Our Industry Performance Goals and Measures 

Our Industry Performance Goals and Measures

Key Internal Performance Goals and Measures

Key Internal Performances Goals and Measures

Destination BC

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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